Experience Success Engineer - SEM

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

THE OPPORTUNITY

Do you master SEM, social media and display advertising campaigns? How passionate are you about optimizing campaigns, improving conversions, and delivering measurable value for customers? Are you ready to redefine Experience Management and apply your SEM expertise to drive innovation in Performance Marketing and enterprise-level advertising strategies? We're eager to welcome you to our Experience Success engineering team! Together, we will craft the future of digital advertising for our AEM Sites customers, enabling them to excel in today's competitive landscape. We work with a distributed team of engineers to develop new AEM capabilities. These capabilities help businesses improve ad spend efficiency, boost conversion rates, and increase visibility across digital points of sale. As a member of our team, you'll lead and develop customer-focused SEM strategies that transform manual operations into seamless and automated solutions.

WHAT YOU'LL DO

- Analyze the performance of marketing campaigns across multiple paid channels (Google, Meta, TikTok, Amazon), for AEM customers. Uncover opportunities and trends to improve ranking, bidding strategies, and overall ad performance.

- Develop and present data-driven recommendations for optimizing conversion rates, ad spend, and campaign scalability, tailored to enterprise-scale businesses. Translate your findings into actionable hypotheses that address enterprise marketing challenges. Transform these hypotheses into automated, self-learning features, implementing them in our product.

- Guide customers in implementing marketing technologies to meet the customer's performance objectives effectively, ensuring integration and operational success. Iterate and refine strategies based on customer feedback and measurable outcomes, encouraging continuous improvement.

- Stay ahead of industry-wide changes by understanding the mechanics of online platforms, including their crawlers, ranking algorithms, and ad auction processes.

WHAT YOU NEED TO SUCCEED

- BTech/MS or similar in Computer Sciences, or proven achievements in web development, or a related field. Strong front-end development skills in HTML, CSS, and JavaScript or Python for automation are highly welcome.

- Demonstrated ability to analyze campaign performance, improve advertisement budget efficiency, and increase return on investment for enterprise-level businesses, with hands-on experience in advertising platforms (Google Ads, Meta Ads, TikTok Ads, Amazon Advertising, etc.), including their ranking and bidding systems.

- Familiarity with marketing technology implementations, such as tagging, tracking systems, and data integrations for SEM.

- Outstanding problem-solving abilities, strong communication skills, and a proactive, collaborative approach that thrives in dynamic, fast-paced settings.

- Be ready to challenge conventions, experiment boldly, and deliver transformative results that empower AEM customers to achieve outstanding marketing performance.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

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