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This role is responsible for the ongoing initiatives for customer retention and also supports the Product Manager in implementing various promotional activities and/or campaign to increase FD balances and acquire new customers. In the daily activities, the Assistant Product Manager will liaise, discuss and follow up with internal stakeholders to review progress and development of promotional activities and ensure that all deliverables are delivered on time in full.
This role is reporting to the Head - Personal Financial Services (Product Management, Channel & Digital Marketing)
Key Responsibilities
Functional (job responsibilities)
- Manage and executes the monthly retention program via Connect Renewal (or any other similar programs) to increase retention rates and maintain FD balances within the portfolio.
- Take lead in the enhancement and automation of Connect Renewal program to cater for different preferential rates based on customer segment.
- Plan, manages and executes all required deliverables to implement any promotional campaigns in an effective and timely manner to achieve the targets for FD balances and new customer growth.
- Responsible for ongoing monitoring and analysis on campaign performance and tracking competitors’ activities; propose ideas and improvement suggestions to the team and Group ALCO.
- Prepare and perform analysis on post campaign performance – via insights to different customer segments, promotional strategies and its effectiveness in driving overall business direction.
- Take lead in the improvisation and penetration of sales channel (digital space, third party platforms, etc) to support overall business growth targets.
- Construct, develop and manage differentiated promotional programs/ campaigns to cater for relevancy and effectiveness across different sales channels and/or customer segments.
- Lead new enhancement projects by working with HLISB, IT and PFS Digital to new initiatives to dial up FD balances, expanding to new sales channels/ target segments and improve customer experience.
- Develop and build segment marketing.
- Develop strategy and execution for key customer segments.
- Develop dedicated segment strategy and marketing for segments such as NTB, PB/PV and High Network Customers.
- Drive new business ideas by collaborating with other businesses for cross-sell opportunities (portfolio management and expansion).
- Stay up-to-date and keep abreast of evolving technology and challenger landscape to influence and change new product development, initiatives and channels.
- Work with peers, team members across functional departments to deliver business growth.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
What We Do
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country.
With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.
Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services
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