At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.
This role can be done from home
Building the world’s leading sound experience starts with the experience we provide for our people. That’s why we’ve been distributed from the start: initially between offices in Boston & Santa Barbara, and now with additional offices around the globe. This role can be done from any of our offices across the United States or remotely from home. It’s about impact, not location.
#LI-Remote
Sonos is an iconic brand recognized for our ground breaking products, design excellence, and commitment to innovation. Our mission is to create products and experiences that enrich everyday lives, in the home and beyond. We don’t just make speakers - we craft experiences. We believe that every home deserves more than just sound. It deserves depth. It deserves richness. It deserves to come alive with frequencies that awaken the senses and ignite the soul.
As our Creative Director, you will be at the helm of brand storytelling, visual expression, and user-centric design across all touchpoints. You’ll collaborate with cross-functional teams spanning Product, Marketing, DTC, and Retail to shape the overarching creative vision that not only sets us apart from competitors, but forges deep connections with our customers - transcending the transactional and becoming a meaningful part of their lives.
Key ResponsibilitiesStrategic Brand Leadership
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Define the brand’s visual identity, tone, and overall creative direction
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Inspire and galvanize internal and external partners around our brand mission
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Partner with executive leadership to align Brand strategy with business direction
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Creator and custodian of brand guidelines, Brand platform and core creative deliverables
Campaign Conceptualization & Execution
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Oversee end-to-end concept development for product launches, marketing campaigns, and channel experiences
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Partner closely with Product Marketing to translate technical features into compelling consumer-facing narratives.
Cross-Functional Collaboration
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Collaborate with Product Design, Industrial Design, and Engineering teams to integrate brand storytelling into the entire product journey, from conception to launch.
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Align with Retail, E-Commerce, CRM, Paid and Owned teams to ensure seamless brand execution across both digital and physical touchpoints.
Creative Team Leadership
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Lead, mentor, and inspire a diverse team of art directors, designers, copywriters, and visual producers, fostering an environment of creativity, innovation, and continuous learning.
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Recruit top creative talent, build strong project teams, and cultivate a culture of collaboration and excellence.
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Establish governance and process around design system creation, operationalizing how we deliver an enduring brand platform and core creative toolkits that scale across channels and markets
Innovation & Trend Analysis
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Stay ahead of market, category, consumer and design trends, actively driving innovation in materials, form factors, visual approaches, and brand activation strategies.
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Partner with Consumer Research to inform creative decisions and user-focused design improvements.
Budget & Resource Management
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Manage creative budgets, timelines, and resources to deliver high-quality projects on schedule and within scope.
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Establish key performance indicators (KPIs) to measure the effectiveness and ROI of creative initiatives.
Basic Qualifications
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15 + years of creative leadership experience, ideally with a blend of agency and in-house roles in consumer electronics, technology, or lifestyle brands.
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Proven track record of shaping brand strategy and executing large-scale, 360° creative campaigns.
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Strong background in art direction, visual design, typography, and multimedia production, with a keen eye for detail and consistency.
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Demonstrated ability to work cross-functionally with product, marketing, and executive teams to build cohesive brand narratives.
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Exceptional communication and presentation skills; ability to articulate complex ideas to a variety of stakeholders and inspire creative thinking.
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Proven success in leading and developing high-performing creative teams; ability to manage multiple projects simultaneously.
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A passion for emerging technologies, user-centric design principles, and global cultural trends.
Preferred Attributes
- Experience launching consumer electronics or similar hardware/software products.
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Advanced degree in Design, Visual Arts, Marketing, or a related field.
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Recognized thought leadership in creative strategy, brand storytelling, or design innovation.
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Portfolio of award-winning campaigns or product collaborations that demonstrate brand-building expertise and creative excellence.
Why Join Us?
- Brand Heritage: Join a pioneering brand that has transformed modern music listening.
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Global Impact: Shape creative strategies that influence millions of users worldwide.
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Build Culture: Collaborate with some of the brightest minds in the industry, bringing together fresh perspectives and innovative thinking, to shape a rebuilding phase.
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Recognition: Join a world class company known for exceptional products, quality design, and cutting-edge technology.
Research shows that some candidates may not apply for roles if they don't meet all the criteria. If you don’t have 100% of the skills listed, we strongly encourage you to apply if interested.
Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.
At Sonos we consider a wide range of factors when determining compensation, which may lead individual compensation to vary depending on job related qualifications, skills, and experience. All full time employees are eligible for merit increases, discretionary bonuses, and equity. Our job postings may span more than one career level and the base pay range may be modified in the future based on changing market conditions. The starting base pay for this role for all US candidates is between:
$209,000 and $261,600
Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.
We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including:
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Medical, Dental, and Vision Insurance
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A 401(k) plan with company matching and immediate vesting
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An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
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80 hours of sick time upon hire, refreshed annually
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Up to 12 paid holidays per calendar year
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12 weeks of paid Bonding Leave following the birth or adoption of a new child, plus up to an additional 12 weeks of Medical Leave for birthing parents under our Short Term Disability policy
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Company-paid Disability, Life, and AD&D Insurance
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Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
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Mental health benefits to support your holistic well-being
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A generous employee discount program & Sonos Radio HD - on us!
For a holistic overview of our benefits, please visit sonosbenefits.com.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.
Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Follow the links to review the EEO is the Law poster and its supplement. Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.
Top Skills
What We Do
We connect millions of listeners all around the world to the content they want, where and how they want it. Since inventing multiroom wireless audio in 2005, we have continuously innovated the listening experience, designing hardware and software that celebrates sound, empowers our customers, and brings the home to life.
Our team is made up of passionate players united by a culture of respect, transparency, collaboration, and ownership who want to inspire the world to listen better.
Why Work With Us
Sonos is a global company that boasts a rich culture of diversity and innovation. With over 1,800 employees distributed across the world, we work remotely from home or an office location (when required). We value a diverse workforce that enables each employee to do the best work of their life and contribute to projects they are passionate about.
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