Events & Sponsorship Manager

Job Description :

Events & Sponsorship Manager

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

We are the world’s largest premium drinks business, with an unrivalled collection of brands including Smirnoff® Vodka, Johnnie Walker® Scotch, Captain Morgan® Spiced Rum, Tanqueray® Gin, Pimm’s® and Baileys® Irish Cream Liqueur. Operating from eight locations, Diageo Australia is the leading spirits and ready-to-drink (RTD) company with iconic local brands including Bundaberg® Rum and UDL®.

We recruit the best people; we inspire and nurture them into the giants of tomorrow. We are looking for amazing talent - people bursting with real energy and flair.  Amazing talent for us looks like thought leaders, creators, individuals with a core essence of magnetism that inspires contagious passion. You are winners by nature and expect the same from people around you. You are the future leaders of Diageo.

Join us to create a career worth celebrating.

About the function

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

As commercial businesspeople in Diageo, we are proud to lead the future of some of the world’s most famous and admired brands. Brands built by entrepreneurs and philanthropists; true visionaries whose values we must honour and sustain. We stand on the shoulders of these giants.

About the role

This role contributes to maximise the performance, volume, visibility & profitability of company brands within a defined set of customers within the Sport, Events & Entertainment arena. The effectiveness of sponsorship, brand visibility, incremental volume and profitability of sponsorship initiatives will measure this.

The Events & Sponsorship Manager will be responsible for managing a portfolio of existing customers and recruiting business as new players enter the Australian events landscape. This role will work with multiple functions across the Diageo business to bring these partnerships to life (i.e. Brand Marketing, Customer Marketing, Finance, Supply, Legal & Field) and will provide full account management to each of these new partnerships.

This role requires someone who has extensive knowledge of the Victorian music, sporting and cultural events scene and the commercial acumen to analyse which of these opportunities provide a sound return for Diageo under both a commercial and marketing lens.

They can work both autonomously, as well as be a positive contributor to both the VIC State team & National On Premise/E&S Teams.

Leadership responsibilities

The role will have accountability for the management of the following areas and customers within, this includes all connected sub businesses i.e. bar operators, festival promoters,

sponsorship agencies and stadium catering teams.

Recruiting new business opportunities and building relationships within the FMCG industry (i.e. Schweppes/Red Bull) will also form an important dimension to all aspects of this role.

This role manages several customers across various areas, given the dynamic nature of the channel. This includes (but is not limited to) the below -

Sporting Properties

• VRC
• MRC
• Marvel Stadium
• MCG

VIC Events

• St Kilda Festival
• F1

National Music Tours & Festivals - Promoter Lead

• Secret Sounds Connect/Live Nation
• Rod Laver Arena
• Untitled Group
• Ultra Music Festival
• Beyond the Valley
• Wildlands
• Knotfest

Caterers / Wholesalers

• Paramount/ALM
• Gema/Compass/Delaware North

Top functional capabilities:

• Contribution to the delivery of the Business Unit Trading Profit, by maintaining standards of Account Management for the Business Unit
• Management of major Advertising & Promotion and Sponsorship budget
• Development of the Customer Joint Business Plans & Events Programs
• Ensures that the Business Unit is reflected in the Diageo trading strategy, commercial plans and marketing brand plans.
• Manage customer account relationships and activity for all major promoters and at all major event venues
• Proactively seeks out new opportunities for Diageo’s portfolio and for partnering with Customers within the Business Unit and builds and influences relationships within that organisation.
• Onsite management of Diageo brand activations and key event visibility items (managed both by the E&S manager and by an external agency for larger scale events) 
• Assisting with Brand Marketing partnership integration into key VIC events.

Enablers of success in role:

• Degree in relevant tertiary discipline e.g. Business/Commerce/Sales/Marketing
• High Commercial acumen with experience in customer facing roles
• Experience in sponsorship roles, including the development and management of sponsorship agreements and contracts
• High level negotiation skills
• Exposure to working in rapidly changing environments, possessing proven change management skills
• Leadership experience working with cross functional teams & proven ability to influence
• Can work autonomously & flexibly as required
• Fantastic relationship development skills and highly personal demeanour
• Highly agile decision-making skills and the ability to adapt quickly
• Has a ‘finger on the pulse’ in Victoria/Tasmania and fantastic existing relationships in the industry

Working with Us

Flexibility is key to success. From part-time and compressed hours to different locations our people work flexibly in ways to suit them. Talk to us about what flexibility means to you and we’ll work together so that you’re supported from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

Worker Type :

Regular

Primary Location:

Melbourne (Australia)

Additional Locations :

Job Posting Start Date :

2025-02-05