Entry Level Account Executive

Posted 6 Days Ago
Be an Early Applicant
Lansing, MI
Junior
Digital Media • News + Entertainment
The Role
The Entry Level Account Executive generates new advertising revenue by contacting prospects and promoting television and digital advertising solutions. Responsibilities include establishing relationships with local businesses, delivering sales presentations, developing advertising schedules, and ensuring client satisfaction through effective advertising strategies.
Summary Generated by Built In

The Entry Level Sales Account Executive generates new local direct advertising revenue by calling on new prospects and convincing potential clients of the merits of television and digital advertising.

  • Generate new local revenue for WLNS/WLAJ/ELAJ by selling problem-solving ideas using all available advertising tools, including commercial spot time, interactive marketing solutions, sales packages and sales promotions.
  • Implements strategies to consistently grow revenue and exceed revenue goals.
  • Establishes credible relationships with local business community.
  • Makes sales calls on new local direct prospective clients.
  • Prepares and delivers sales presentations to clients.
  • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Provides clients with information regarding rates for advertising placement in all media.
  • Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
  • Works with clients and station personnel to develop advertisements.
  • Performs other duties as assigned.
  • Exceptional work ethic, punctual, and superior people skills.

 

Requirements & Skills:

 

  • Minimum one year customer service or sales experiencepreferred.
  • Valid driver’s license with an acceptable driving record.
  • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
  • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
  • College degree preferred.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

The Company
HQ: Irving, TX
5,001 Employees
On-site Workplace
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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