Enterprise Field Marketing Manager - New Logos

How you'll make an impact:
Boomi is seeking a high-energy Enterprise Field Marketing Manager for the AMER Region. The role will be extremely hands-on working closely with regional sales and the global marketing teams. The successful candidate should be able to think creatively, adopt industry best practice where it makes sense, and drive the maximum return from every event with the goal of delivering a remarkable customer experience for our delegates. We need a team player, someone who is prepared to go the extra mile to get the job done.

Reporting into the America’s Regional Marketing Director, this person will work closely with the Boomi demand generation, regional sales, partner marketing, and global event teams. Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Boomi is at the forefront of customer interaction. In charge of a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Boomi’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities—from market research and brand management to product development and pricing.

What you'll do:

• Work with local sales leadership develop and manage the execution of the go-to-market plans for the America’s Enterprise New Logo Business
• Execution of Demand Generation Campaigns, local industry marketing and Account Based marketing (1:Few)
• Collaboration with local Partner Marketing including local SI's
• Execution of local events, including trade shows, third party events, Boomi proprietary events, local customer user groups and hospitality
• Act as the "single point of contact" for Boomi Marketing, representing the full marketing plan that touches the segment regardless of ownership of execution

The Experience you bring:

• Previous experience in a Field Marketing role, with a SaaS or Enterprise Software organization supporting sales teams
• Ability to understand business metrics and performance and perform hotspot analysis to address business problems with marketing tactics
• Proven ability to orchestrate and execute a "net new" marketing strategy focused on acquiring new customers and building a wider brand reach, rather than just retaining existing customers
• Experience working with partners and partner marketing 
• Robust experience with sales and marketing automation applications such as SFDC, Marketo or similar
• Skilled in driving closed loop lead management and reporting
• Robust quarterly & annual budget management experience ensuring every dollar is wisely spent, consistently documented and updated in budget management tools
• Excellent communication and writing skills
• Ability to travel up to 20%

Bonus points if you have:

• Experience working in sales engagement platforms like Salesloft
• Proven experience activating and working hand in hand with SDRs
• Experience making intent tools and data actionable 
• Ability to navigate and work with a variety of MarTech tools 

Aren’t sure if you’re a match? We know that impostor syndrome and the confidence gap can prevent us from meeting spectacular candidates — so don’t hesitate to apply; you could be the perfect fit!

Boomi is committed to fair and equitable compensation practices. The base compensation for this position in the US ranges between $114,000 - $169,000 annually + applicable bonus. This position is remote-friendly and, as such, final compensation will be determined by various factors including the candidate’s knowledge, skills, experience, and geographic location. Click here for an overview of our benefits at Boomi!