Email Program Specialist

About this role:

Wells Fargo is seeking a Lead Design Program Specialist.

In this role, you will:

• Lead complex initiatives including those that are cross functional with broad impact and act as key participant in large scale design solutions planning for enterprise Design Programs

• Review, analyze and create the most multi faceted complex industry leading user interface design solutions complex, larger scale or longer-term business, operational, or technical challenges that require in-depth evaluation of multiple factors including intangibles or unprecedented factors

• Serve as design advocate with the ability to forecast and assess industry trends and their impact on the companywide product design alternatives

• Establish and promote design guidelines, best practices and standards

• Lead customer experience strategy for platforms and products

• Make decisions in complex and multi faceted situations requiring a sound understanding of the function, policies, procedures and compliance requirements that influence and lead broader work team to meet deliverables and drive new initiatives

• Accountable for overseeing the execution of strategic design projects, that influence design and strategic direction of the company

• Collaborate and consult with peers, colleagues and experienced managers to resolve issues and achieve goals, lead projects, teams or serve as a peer mentor

• Provide product usability, evaluation and support to product development teams

• Present and defend designs and key milestone deliverables to peers and executive level stakeholders

Required Qualifications:

• 5+ years of Design Programs experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Extensive experience in automation/email project management experience

• Strong exposure as a Digital Producer or Digital Process Manager

• Demonstrated experience managing email projects (requirements gathering, solution brainstorming, production schedules, budgets)

• Well versed in digital project and email project management, platforms, coding language and constraints, as well as requirements for various channels.

• Familiarity with WordPress, Tridion, AEM, Salesforce Marketing Cloud, Google Analytics, Google Tag Manager, Figma, Sketch, InVision, Jira, Confluence

• Exceptional organizational and time management skills with an ability to adapt quickly to changing priorities

• Resourceful, self-motivated and passionate about learning and teaching about new technologies

• A diplomatic approach to giving and receiving feedback and critiques

• A willingness to look beyond the day-to-day work stream and seek out opportunities for improvement and process implementation

• A commitment to ongoing, productive collaboration and teamwork with agency teams as well as with client partners

• Marketing or digital agency experience and/or a combination of in-house/client-side experience

• Proficiency in written and verbal communication with United States based partners and clients

• Work will be based in Taguig City and will be in US Time Zone

Job Expectations:

• Ideating email and digital solutions and possibilities based on current systems in place and future forward automation planning.

• Planning and coordination of email development production for integrated marketing campaigns across our various LOB’s

• Facilitating CX, Digital Development, Creative, Account and partner teams in successful end-to-end project delivery for email programs

• Preparing comprehensive documentation in support of internal creative teams and clients in development and approval of digital email project solutions from intake and scoping documents to project plans, technical requirements, A/B testing plans and deployment communications

• Partnering with Account, Strategy, Creative, Video Production and Project Management colleagues to ensure on-time and on-brief execution and delivery.

• Ensuring adherence to best practices and adoption/documentation of new approaches to email development and process automation that put our digital team at the top of their game and our brand ahead of the competition

• Proactive, thorough, and proficient in written and verbal communication and follow up with internal team AND client partners, most of whom are based in the United States Wells Fargo offices

• Representing in-house agency team in both internal and client presentations, effectively communicating both strategic quality, creative rationale, technical requirements, and abilities to scale and automate efforts

• Maintaining a thorough and current awareness of the competitive and cultural landscape as it pertains to communications in digital/email/automation customer touchpoints 

Posting End Date: 

3 Apr 2025

*Job posting may come down early due to volume of applicants.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.