Growth Marketing Lead, South East Asia

Posted 13 Hours Ago
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Hiring Remotely in Makati, Fourth District NCR, National Capital Region
Remote
Senior level
Artificial Intelligence • Cloud • Digital Media • Machine Learning • Mobile • Software • Design
Join our mission to empower the world to design.
The Role
The Growth Marketing Lead will develop and oversee growth strategies for Indonesia and the Philippines, collaborate on data-driven targets, and create localized messaging to drive market expansion. Responsibilities include optimizing performance campaigns, exploring new growth avenues, and coaching local marketers.
Summary Generated by Built In

Job Description
Join the team redefining how the world experiences design.
Kamusta, hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship campus is in Sydney, Australia, but with many of our Canvanauts calling the Philippines home, our office in Manila is a buzzing place. Whether your role needs you in the office, at home or a bit of both, we've created an environment that truly empowers you to thrive.
What you'd be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
At the moment, this role is focused on:

  • Developing and ownership of country growth strategies (MAU & revenue) plans for Indonesia and Philippines
  • Collaborating with data science teams to establish and evolve targets in line with new business needs
  • Working with PMM and Research to uncover local insights to inform creative strategies across the region
  • Creating bespoke messaging platforms and assets, rooted in local insights to drive local relevance and expedite growth across the region
  • Working in partnership with internal performance channel specialists to optimise mid & lower funnel campaigns to deliver against user growth & revenue targets
  • Exploring new routes to market to drive growth through experimentation (e.g. Partnerships, Events, Lifecycle Marketing)
  • Coaching a small team of talented local marketers in our priority markets
  • Partnering with cross functional leadership team to ensure connectivity between Performance Marketing and other Marketing disciplines (Owned Social, Community & Brand)
  • Owning performance reporting across all markets to ensure we are on track to meet our Crazy Big Goals, and identifying solutions & support requirements to address if not


You're probably a match if

  • You have 8 years+ experience of managing Growth Marketing in SEA (ideally at both a market and regional level)
  • You are goal oriented and can motivate a team to do whatever it takes to meet targets
  • You are naturally analytical and get a buzz from uncovering emerging trends from different data sources
  • You have creative ideas & creative development experience (in particular, working with agencies)
  • You are a self starter and can build processes from scratch but follow a playbook when you need to


About the team
Marketing's mission at Canva is for Canva to become "the most loved brand in the world". Canva's International Marketing Group is a diverse and distributed group of marketers who take this mission forward to drive user growth, brand awareness, and affinity in our priority international markets.
As part of the International Marketing Group, our SEA Marketing team for driving market-specific growth goals and comprehensive market strategies across SEA across a variety of functions - performance marketing, brand, events, partnerships, social, community engagement and other growth channels.
What's in it for you?
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.
Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally


Check out lifeatcanva.com for more info.
Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you!
Please note that interviews are conducted virtually.

What the Team is Saying

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The Company
HQ: Austin, TX
5,000 Employees
Hybrid Workplace
Year Founded: 2013

What We Do

Canva is a free, online tool where you can create social media posts, presentations, posters, videos, logos and more. Our community of 220 million+ monthly active users is already creating 400+ designs every second, but we’re just 1% of the way to our goal.

It’s hard to explain what makes life at Canva so special, but we've identified two key ingredients: talented people around the world and a values-driven culture that inspires us to do our best work. So if you’re looking to design your dream career and experience meaningful opportunities to grow, come and join us.

Why Work With Us

We're driven by our simple but radical 2 Step Plan: Step 1, become one of the most valuable companies in the world. Step 2, do the most good we can. And as part of a truly global company, you'll get to be part of our US success story from the early stages, helping us build and scale from the ground up. Find your next opportunity to have an impact.

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Canva Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

You'll enjoy meaningful face-to-face time with your team, as well as plenty of opportunity to enjoy the benefits of working from home.

Typical time on-site: Flexible
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HQAustin Campus and US HQ
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HQCanva's Flagship Campus and Company HQ
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Canva, Melbourne
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San Francisco Hub
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