Email Marketing Specialist

A Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

About the Role

As a key member of the Professional Global Marketing team, the Senior Email Marketing Specialist will lead the strategy, branding, communication, and execution of email marketing across all of Harman’s Professional brands, including JBL, Martin, AMX, and AKG. Reporting directly to the Senior Manager, Digital Marketing, this role will work closely with the Global Marketing Communications and regional marketing teams to implement high-impact, cohesive email strategies that drive engagement, build brand affinity, and support global product launches and campaigns. The ideal candidate will possess a strong understanding of HubSpot and a curiosity about integrating emerging AI technologies to enhance our approach to email marketing.
 

Key Responsibilities

• Develop, execute, and optimize email marketing strategies across multiple brands and regions, ensuring consistent and impactful communication that aligns with Harman's position as a leader in Pro audio, video and lighting.

• Drive the planning, creation, and deployment of targeted email campaigns, including template design, call-to-action elements, and relevant content. Provide guidance to regional teams for successful campaign implementation.

• Oversee customer journeys through the HubSpot platform, delivering strategic and technical support to regional teams, addressing technical challenges, and driving platform improvements.

• Develop customized brand journeys tailored to various email types, including New Product Announcements (NPIs), regional campaigns, social media promotions, blog content, subscriber campaigns and other digital marketing initiatives, ensuring seamless integration and alignment with overall brand strategy.

• Manage audience segmentation based on behavioral data (email engagement, website interactions, content downloads, etc.) to optimize lead nurturing workflows, converting leads into loyal customers.

• Maintain and manage the email database, ensuring accuracy, segmentation by brand and market group, and adherence to global privacy standards (e.g. GDPR, etc.).

• Analyze campaign performance, using insights to inform future campaign strategies and identify areas for improvement.

• Collaborate closely with cross-functional teams (creative, branding, content, GPLM) to coordinate email deployment, ensuring brand alignment and documenting business requirements with clear prioritization.

• Stay current on industry trends and best practices, advocating for innovative email solutions and ensuring compliance with global privacy norms.

• Additional responsibilities as assigned to support broader marketing initiatives.

What You Need

• Bachelor’s degree in marketing, related field or comparable level of experience.
• Minimum 4 years of email marketing experience, including strategy, implementation, analytics and reporting.
• Strong knowledge of best practices for email creative and templates, segmentation, dynamic content, testing methodologies.
• Proficiency in email best practices, including template design, dynamic content, segmentation, and A/B testing methodologies.
• Technical proficiency in HTML, Excel, and other in-house tools; ability to learn and adapt to new technical systems quickly.
• Exceptional written and verbal communication skills, with an ability to integrate data, insights, and intuition to inform strategic decisions.
• Strong organizational and project management skills, able to coordinate across cross-functional teams, manage complex projects, and adapt to shifting priorities.
• Collaboration skills that enable effective partnerships across global teams and with leading agencies.

What is Nice to Have

• Multi-cultural awareness with an ability to adjust communication styles for various global audiences.
• Experience in executing email marketing strategies for multiple brands.
• Experience working with the ESP, HubSpot.
• Experience working with and around Audio/Visual professionals.
• Demonstrated creativity and a track record of "outside-the-box" thinking to propel brand growth.
• Problem-solving skills that address the unique challenges in marketing, finding innovative solutions to achieve desired outcomes.

What Makes You Eligible

• Be willing and able to work in an office based in Northridge, CA. Hybrid Model Friendly.
• Be willing to travel up to 20%, domestic and international travel.
• Successfully complete a background investigation and drug screen as a condition of employment.
• Ability to sit, stand or walk for extended periods of time with or without reasonable accommodation.

$ 82,500 - $ 121,000

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.