Email Marketing Specialist

Drive marketing initiatives at a fast-growing NYC-based start-up!

Hi, this is Arpana, one of the founding members of Fresh Prints. In December 2016, I came across a job post on Naukri from Jacob Goodman, one of the co-owners of Fresh Prints. They were looking for someone to lead their Operations team in India. The post had already been taken down, but I decided to send Jacob an email anyway. To my surprise, he replied, and soon I found myself stepping into what would be a life-changing opportunity.

During the interview process, it became clear just how new everything was. There was no office, no payroll system, no established infrastructure at all. But what struck me was Jacob and Josh’s unwavering belief in the vision they had for Fresh Prints.  

They didn’t have all the answers, but their passion was contagious, and I knew I wanted to be part of building something from the ground up.

So, I jumped in. I found an office, figured out payroll, and brought in my childhood best friend to help get things off the ground. There were so many unknowns in those early days, but that’s exactly what made it so exciting. 

I had the chance to wear multiple hats, solve problems on the fly, and help build something tangible. What started as a team of two quickly grew, and over the next few years, we scaled operations across Finance, Tech, and Marketing.

As the first employee of Fresh Prints India, I’ve been lucky enough to help shape this company from its earliest stages. After a short break to have my daughter, I returned to lead HR and recruiting. We’ve gone from a scrappy startup to a team of 400+ people across three countries. But the truth is, even with all that growth, we know it’s still day 1.

One of the things I’m most proud of is how we made it through COVID-19 together. I still remember March 15, 2020—Josh, our co-owner and CEO, sent an email to everyone announcing that the office was shutting down indefinitely. Just like so many people around the world, we were suddenly isolated from the routines and connections we relied on. We were nervous and found ourselves staring down a financial cliff.

In a matter of weeks, we went from million-dollar months to zero revenue. All universities closed. All events stopped.

But we’d been planning for the worst for years. From day 1 we knew we’d have to make our balance sheet a strength. We figured negative events were inevitable and our stress test was to always make sure we could operate for at least year of 0 revenue without making layoffs. When Covid hit, we were scared, but felt prepared.

And as we struggled to adapt, something unexpected happened—we pivoted. As PPE demand soared, we initially hesitated, but then realized this was exactly what the world needed. Shifting from tees to PPE wasn’t just a business decision; it was about showing up in a way that mattered. The entire team rallied behind the idea, and our adaptability and speed helped us keep going.

While so many companies were just trying to survive, Fresh Prints not only made it but even grew. It wasn’t easy, but this experience showed me how deeply committed we are to each other and our mission. The grit and determination we built in those tough times, that willingness to adapt and keep each other steady—it's what defines us today. 

The opportunities that were available to me when I joined as the first employee are still here today! In fact, they’re bigger now than ever. We’re at an exciting point in our journey, and we’re looking for people who want to have a massive impact on the next chapter of this story.

If you’re someone who sees opportunity and isn’t afraid to chase it, this is the role for you. We’re looking for someone with the entrepreneurial drive to take ownership, challenge the norm, and help us build something that lasts. Fresh Prints is a place where there are no limits. If you’re someone who likes running at challenges head on, this is the role for you. If you’re looking for a clear set of instructions, this role isn’t.

If our story resonates, we want to hear from you! 

Description of the Role

• Plan and schedule email and text campaigns, considering timing, frequency, and segmentation to optimize engagement and conversion rates.
• Develop and execute email and text messaging strategies aligned with organizational goals and target audience preferences.
• Set up and maintain automated email workflows and drip campaigns using marketing automation platforms, ensuring seamless customer journeys and timely follow-ups.
• Conduct A/B tests on subject lines, content, calls-to-action, and other elements to optimize campaign performance and conversion rates.
• Monitor email and text campaign performance metrics and report findings for further analysis
• Coordinate with design, content, sales, and product teams to gather necessary materials and information for email and text campaigns
• Utilize data analysis and segmentation techniques to support the creation of targeted email and text campaigns.
• Prepare and present regular reports on email and text campaign performance, highlighting key metrics, trends, and actionable insights for stakeholders and management.
• Effectively and proactively execute daily administrative tasks.

Requirements

• Excellent communication skills 
• Fluency in English is a must
• Strong time management & prioritization skills
• Super detail-oriented and meticulous with work
• Self-motivated and excited to work on different projects
• Understanding basic HTML will earn you brownie points
• Strong analytical skills and comfort with numbers
• Basic knowledge of Google Sheets and MS Excel

Personal Attributes

• Proactive: You believe it’s always on you to make sure anything you do is a success
• In love with a challenge: You revel in solving problems and want a job that pushes you out of your comfort zone
• Calm under pressure: You have a sense of urgency but channel it into productively working through any issues
• Super attentive to detail: You have an eagle’s eye for detail and can catch any mistake within seconds
• Thrives on feedback: You love learning, growing, and constantly improving. You see feedback as an opportunity to grow
• Self-motivated: You are highly self-driven and enthusiastic, ready to tackle various projects with energy and initiative
• Team Collaborator: You work well with others and are adept at coordinating with different teams to gather necessary materials and information
• Adaptable: You can easily adjust to changing priorities and thrive in a fast-paced environment
• Tech-Savvy: Basic knowledge of HTML, Google Sheets, and MS Excel helps you handle technical aspects of the role efficiently
• Problem Solver: You are resourceful and skilled at finding solutions to challenges that arise during campaign execution

Compensation & Benefits

• $700 per month as base pay
• $40 NSA
• Health Insurance
• The opportunity to learn a lot rapidly
• Working with a talented and busy team dedicated to building a business together

Details

This is a WFH role

Hours are Monday - Friday, 3:00 PM - 12:00 AM Philippine Standard Time

Fresh Prints is an equal employment opportunity employer and promotes diversity; actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.