Email Marketing Specialist

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What We'll Bring:
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology.
The Email Marketing Specialist is responsible for the day-to-day, hands-on execution of email marketing programs through both our email service provider and our marketing automation platform. This includes ownership of the setup, maintenance and review of recurring and triggered email communications for our business units.
What You'll Bring:

• 2 plus years of experience working in a marketing or digital marketing environment
• Knowledge of and business experience working with HTML and Adobe Creative Suite
• Experience building, scheduling, and testing email
• Strong organizational skills and attention to detail
• Willingness to learn new tools, technologies and stays current with market trends

Impact You'll Make:

• Performs day-to-day email marketing activities including, but not limited to, email creation, campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.

• Manages individual emails and demand generation campaigns through our email service provider and marketing automation platform for thought leadership, events, product launches, webinar communications, etc.
• Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
• Collaborates with design and marketing communications leads to create top-performing email creative in an effort to improve deliverability, reduce spam complaints and increase open and click- through rates.
• Measures and reports out on email performance.
• Performs other related duties as assigned.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Benefits:
TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional (following any short-term disability) 10 weeks of parental leave with gradual return, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion's Employee Resource Groups.
We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
TransUnion's Internal Job Title:
Specialist II, Demand Generation