Email Marketing Manager

Why is Health Advocate a great place to work? For starters, Health Advocate employees enjoy helping people every single day. Employees are given the training they need to do their jobs well, and they work with supervisors and staff who are supportive and friendly. Employees have room to grow, and many of Health Advocate's supervisors are promoted from within the company.  Join our award winning team!

2024:

• Excellence in Customer Service Awards: Organization of the Year (Small)

• Stevie® Awards for Sales & Customer Service: Customer Service Department of the Year – Healthcare, Pharmaceuticals, and Related Industries, Bronze Winner

As part of Teleperformance in the US, we were also named #95 in the 2024 ‘Fortune 100 Best Companies to Work For®’ in the USA by Great Places to Work (GPTW®)

Position Title: Email Marketing Manager

Reports To: Vice President, Marketing

Position Location: United States (Remote)

FLSA Classification: Salary - Exempt

Position Summary

Are you looking for an exciting opportunity with a forward-looking and innovative team?  Are you eager to prove yourself and grow? Look no further, PSG is growing rapidly because we bring an unbeatable combination of an entrepreneurial mindset and industry-leading operational discipline to the RPO/BPO industry for over a decade.  To keep the momentum going PSG is looking for a creative and talented strategic Email Marketing Manager to join our Marketing team.  It is a newly created role that will report directly to the VP of Marketing and will play a significant part in expanding our content capabilities. This role will be responsible for developing comprehensive content strategies for our fully integrated campaigns and content needs. 

Responsibilities

• Drive email channel performance through effective strategy, content, segmentation, and personalization to achieve business objectives (sales, customer experience, etc.)

• Develop, maintain, and communicate Email Marketing campaign calendars to ensure that all plans are in conjunction with marketing efforts and deadlines.

• Partner with relevant business functions and external vendors to determine and communicate mailing instructions, creative deliverables, QA timelines, etc.

• Proofread final copy to ensure accurate and correct communication, match creative, versions and other campaign elements.

• Analyze campaign performance across key metrics and ensure flawless execution.

• Establish a record of email campaigns results, market insights, offer strategy and creative.

• Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance.

• Keep abreast of the industry best practices and provide recommendations for internal strategies.

• Maintaining a flexible approach to respond to shifting priorities and emerging opportunities.

• Develop, launch, and optimize email campaigns that achieve targeted results.

Requirements

• Bachelor's degree and minimum 5 - 8 + years of related experience.

• Experience with RPO/BPO industry and knowledge of industry trends.

• Openness to a rapidly changing and growing environment in which teams, processes, and priorities are evolving regularly.

• Ability to manage multiple projects and tasks at one time.

• Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experience.

• Ability to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects.

• Strong attention to detail balanced with the ability to think strategically.

• Highly developed capacity for teamwork and a strong focus on the customer.

• Proficient in HubSpot or other related digital marketing tools.

Compensation

This role will have a base salary range between $80,000 and $95,000, depending on experience. An additional 15% bonus compensation target depending on the company and personal performance against goals. The company offers competitive benefits and 401k package, and generous PTO.

If you are an individual with a disability and require reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact the Corporate Recruiting Team at [email protected]

Company Overview

Health Advocate is the nation’s leading provider of health advocacy, navigation, well-being and integrated benefits programs. For 20 years, Health Advocate has provided expert support to help our members navigate the complexities of healthcare and achieve the best possible health and well-being. Our solutions leverage a unique combination of best-in-class, personalized support with powerful predictive data analytics and a proprietary technology platform to address nearly every clinical, administrative, wellness or behavioral health need. Whether facing common issues or an unprecedented challenge like COVID-19, our team of highly trained, compassionate experts work together to go above and beyond expectations, making healthcare easier for our members and ensuring they get the care they need.

Learn more

Health Advocate https://www.healthadvocate.com/site/

Facebook https://www.facebook.com/healthadvocateinc/

Video https://vimeo.com/386733264/eb447da080

Awards:

2023:

• National Customer Service Association All-Stars Award: Service Organization of the Year.
• Stevie® Awards for Sales & Customer Service: Customer Service Department of the Year – Healthcare, Pharmaceuticals, and Related Industries, Bronze Winner

2022:

• Stevie® Awards for Sales & Customer Service: Customer Service Department of the Year – Healthcare, Pharmaceuticals, and Related Industries, Bronze Winner
• Excellence in Customer Service Awards: Organization of the Year (Small)
• Best in Biz Awards: Most Customer-Friendly Company of the Year – Medium and large category (Silver)

2021:

• Stevie® Awards for Sales & Customer Service: Customer Service Department of the Year – Healthcare, Pharmaceuticals, and Related Industries, Silver Winner
• Stevie® Awards for Sales & Customer Service: Most Valuable Response by a Customer Service Team (COVID-19). Bronze Winner
• Best in Biz Awards: Most Customer-Friendly Company of the Year – Medium and large category (Silver)

2020:

• National Customer Service Association All-Stars Award: Organizations of 100 or Greater, Runner-Up
• Communicator Award of Distinction: October 2019 Broker News
• MarCom Awards: Gold, COVID Staycation Ideas brochure
• MarCom Awards: Platinum, 2021 Well-being Calendar
• Best in Biz Awards: Most Customer-Friendly Company of the Year - Medium category (Silver)

Health Advocate is an Equal Opportunity Employer that does not discriminate on the basis of race, color, sex, age, religion, national origin, citizenship status, military service and veteran status, physical or mental disability, or any other factor not related to job requirements. We respect and value diversity, and are committed to the principles of Equal Employment Opportunity.

VEVRAA Federal Contractor requesting appropriate employment service delivery systems, such as state workforce agencies and local employment delivery systems, to provide priority referrals of protected veterans.

PAY TRANSPARENCY NONDISCRIMINATION PROVISION

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-I.35(c)