Consumer Email Marketing Manager

About Lyra Health

Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, nearly 20 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About the Role

The Consumer Email Marketing Manager plays a critical role in expanding access to life-changing mental health care among our members (consumers) by designing, building, and executing strategic, high-performing email marketing programs. In this role, you will work closely with members of our Consumer Marketing Team to grow awareness, build trust, and drive engagement with Lyra members by creating, scheduling, executing, analyzing, and optimizing member-facing email campaigns. This is an individual contributor role.

Responsibilities:

• Develop and lead execution of member-facing automated broad campaigns as well as ad hoc, custom campaigns 
• Work collaboratively with our Consumer Marketing, Customer Marketing, Content, Marketing Design, and Analytics teams to execute your plans and ensure campaigns are achieving their objectives
• Partner closely with our Data Engineering team to create campaign audience targets and ensure their accuracy
• Regularly analyze and report out on performance of your email programs, and develop insights and recommendations on how to improve campaign performance
• Establish an experimentation framework to constantly test subject lines, copy, imagery, send date/time, etc. to optimize conversion rates 
• Identify ways to create efficiencies in our email processes to reduce manual work and drive scalability 
• Develop strategies to address deliverability issues to maximize reach

Qualifications:

• 8+ years of B2C marketing experience, with at least five years of email marketing experience
• Expertise building and executing campaigns within email marketing systems, preferably Salesforce Marketing Cloud 
• Experience partnering with data engineers to create and QA audience targets
• Strong email HTML and SQL skills
• Ability to think outside the box to develop new, innovative email campaign ideas and content 
• Data-driven and analytical skills — you’re able to effectively analyze and communicate data to drive high-value, actionable insights
• Strong internal collaboration skills that show you know how to sell through your strategy and partner well with cross-functional stakeholders to launch campaigns effectively
• Experience handling aggressive deadlines, keeping many balls in the air, and prioritizing work in a fast-paced, dynamic environment
• A team first attitude with strong self-awareness to openly share and receive feedback and to always pursue learning and improving

Protect yourself from recruitment fraud

Lyra Health does not use text or chat applications to conduct interviews or make job offers. We have a thoughtful and interactive interview process that primarily includes video-based interviews with our hiring teams. Communications will always be conducted from lyrahealth(dot)com or lyraclinical(dot)com domain names. Please disregard any other communications that do not include these domain names but appear to be from Lyra Recruiting.

"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.

By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [email protected]. For more information about how we use and retain your information, please see our Workforce Privacy Notice."