ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.
When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we’ve been leading the way in a lot of ways.
We’re…
- The only U.S.-made infant formula to use organic, grass-fed whole milk
- The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list
- The first infant formula company to receive Clean Label Project’s Purity Award (and we test for 700 contaminants vs the required 400)
- We ran the largest clinical trial by a new infant formula brand in 25 years—clinically proving our benefits vs a leading infant formula like:
- Less spit up
- Softer poops
- Easier digestion
- More efficient weight gain
- Enhanced nutrient absorption
- Longer stretches between nighttime feeds*
With >$250M in funding, we’re shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >275 people that stretches across the country.
We're proud to offer competitive, family-first benefits, including but not limited to:
- Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
- Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion!
- 16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
- Up to 6% 401(k) Match to help you plan for your future.
- Company equity for every employee: because when we succeed, we succeed together!
Visit our site to learn more, and check out some recent press on ByHeart:
- White House Roundtable: President Biden Meets with Infant Formula Manufacturers
- Business Insider: ByHeart Announces Published Data in a Scholarly Journal on Benefits of The Novel High Quality Protein Blend in Their Groundbreaking Next-Generation Easy to Digest Infant Formula
- Governor Wolf Press Conference: Gov. Wolf highlights state investment in ByHeart, first new formula manufacturer in 15 years
- CBS News: As parents scramble to find baby formula, a new manufacturer is seeing soaring demand
- Forbes: A Startup Wanted To Make A Better Baby Formula. It Took Five Long Years.
*based on data from infants at approximately 4 months of age
ROLE DESCRIPTION
We are seeking a results driven Email Marketing Manager to oversee the day-to-day orchestration of our lifecycle, retention, and email acquisition campaigns. The ideal candidate will have hands-on experience with leading ESP platforms, as well as a proven track record of driving customer engagement through thoughtful execution and data-driven decision-making. Additionally, the ideal candidate will be excited to identify areas for automation, driving improvement in workflows and have a strong growth mindset.
Reports To: Senior Director of Retention, CRM & Loyalty
Location: Hybrid, New York, NY
Start Date: ASAP
ROLES & RESPONSIBILITIES
Email & SMS Campaign Management
- Plan, build, and execute email marketing campaigns in Klaviyo, ensuring timely delivery, segmentation accuracy, and alignment with brand guidelines.
- Optimize email flows, including welcome sequences, post-purchase follow-ups, and re-engagement campaigns.
- Develop and own A/B testing to refine subject lines, creative assets, and timing strategies.
Reporting & Analysis
- Track, analyze, and report on email and SMS performance metrics.
- Use data-driven insights to evaluate campaign success and identify opportunities for improvement.
- Create dashboards and regular reporting for cross-functional teams to illustrate campaign impact and trends.
- Leverage data to create targeted customer segments and enhance personalization strategies.
- Monitor campaign performance and analyze key metrics to inform future initiatives.
Platform Operations & Collaboration
- Manage and maintain email and SMS marketing platforms, ensuring seamless integrations with CRM and e-commerce tools.
- Create and implement email pop-ups, banners, and other customer acquisition features on the website.
- Work with third-party vendors to troubleshoot platform issues or deploy new features.
- Coordinate cross-functional projects that improve customer experience and optimize digital touchpoints.
The Ideal Candidate Has
- Experience in High-Growth Startups: Proven ability to work in a fast-paced, rapidly scaling organization and adapt to evolving needs.
- Retention Platform Expertise: Hands-on experience evaluating, implementing, and optimizing retention and engagement tools.
- Experience with email capture for acquisition growth
- Email Best Practices Knowledge: Deep understanding of industry standards for email and SMS, including deliverability, segmentation, and compliance.
- Analytical Mindset: Ability to interpret campaign performance data and identify actionable insights.
- Collaborative Approach: Excellent communication skills and the ability to work effectively across teams.
Skills & Qualifications
- 3-5 years of experience managing email marketing campaigns, with a strong preference for experience in Klaviyo.
- Familiarity with top SMS platforms such as Attentive, Postscript, or similar tools.
- Experience managing email platform operations, and handling CMS adjustments.
- Strong understanding of email design principles, deliverability best practices, and compliance regulations like CAN-SPAM and GDPR.
- Exceptional organizational skills with the ability to manage multiple projects simultaneously.
- Strong written communication skills and obsessively detail oriented.
- Experience in e-commerce or DTC and subscription business is a plus.
The minimum annual salary for this position is $110,000 and the maximum is $120,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Top Skills
What We Do
Founded in 2016, ByHeart is a fully integrated baby nutrition company dedicated to empowering parents with choice: we want ‘best nutrition for baby’ to be possible for every parent out there.
We build each product from ground up: a team of pediatricians, breastmilk researchers and nutrition experts at the forefront of immune, cognitive, digestive and microbiome health informs our next-to-nature approach; we hand-pick the most wholesome ingredients from partners and farms that we consider family; we take pride in what we put in and in what we keep out of each recipe. On track to become only the 4th fully-integrated, FDA-registered baby nutrition company in the US, we blend in our own facility in Reading, PA with a proprietary small batch process to retain highest ingredient quality. Innovation isn’t easy, but we believe babies – and their parents – deserve a better feeding future.
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