Email Marketing Manager - Lifecycle

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About this role:

Sensor Tower is seeking a Lifecycle Marketing Manager who can drive strategy and execution for end-to-end lifecycle marketing initiatives that drive meaningful revenue impact. This role is responsible for implementing and executing global campaigns across various regions and audiences to support our growth, loyalty, and retention efforts. Our ideal candidate has technical expertise with Marketo and demonstrated experience/success within the email channel.

Salary range: $100,000 - 120,000

What you will do:

• Strategize and build customer journey stages and create initiatives for each stage, including acquisition, conversion, retention, and winback.
• Build and execute campaigns and automated flows using Marketo to create engaging, personalized consumer journeys that support KPIs across the prospect and customer lifecycle. 
• Manage email marketing calendar and cadence, collaborating with internal stakeholders to apply best practices and define success metrics.
• In partnership with sales and marketing operations, create segmentation models, identify, and analyze key trends and behaviors.
• Establish best practices for email programs and drive consistency across all external communications.
• Identify key metrics for lifecycle programs and continuously iterate on ways to improve them.
• Build cross-functional relationships internally, working closely with our Marketing, Marketing Ops, Sales, Product, and Customer Success teams.
• Design and implement A/B tests across to improve outcomes.

Experience you can bring:

• 4+ years of experience in email marketing, lifecycle marketing, or marketing operations.
• 3+ years of Marketo experience (with experience building drip and nurture email programs).
• Demonstrated ability designing, building, and launching successful email engagement programs, preference towards lifecycle/nurture programs.
• Deep technical knowledge of email best practices and a/b testing methodologies within Marketo.
• Comfortable and motivated working in a fast-paced, collaborative environment, with the ability to build relationships with cross-functional stakeholders.
• Problem-solver with strong analytical skills, strategic thinking, operational acumen.

About Sensor Tower

Sensor Tower cultivates responsibly sourced market intelligence that provides visibility into the trends shaping the global digital economy. Our customers use these insights to help them make better business decisions.

Why Sensor Tower?

Our flexible work environment allows employees to live in greater connection with the people, places, and activities they love! 

Our benefits for full-time positions include:

- Flexible time off so employees can shape their time away from work.

- Health and wellness stipend to achieve and maintain a healthy lifestyle through physical and mental fitness.

- Monthly internet stipend and a one-time $500 home office stipend.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, and veteran status. We will consider qualified applicants with arrest and conviction records. If you have a disability or special need, please do not hesitate to let us know and we'll do our best to accommodate.