Summary
We are seeking a Marketing Automation & Business Analytics Specialist to drive data-driven marketing strategies, optimize automated campaigns, and turn insights into action.
Job description
In this role, you will be responsible for analyzing email and in-product messaging campaign performance, collecting and interpreting data, and providing actionable insights for both strategic decision-making and daily optimizations. Your contributions will directly impact customer engagement, lead generation, and overall marketing ROI.
The successful candidate should ideally have a solid understanding of the end-to-end email lifecycle—including promotion strategy, email content and messaging, and campaign execution - with a strong focus on performance analysis.
Responsibilities:
Email Campaign Analysis & Optimization
- Track and analyze email campaign performance metrics (open rates, click-through rates, conversion rates, etc.).
- Collect email-related data, identify trends, and convert insights into strategic recommendations for improvements.
- Implement daily optimizations to enhance deliverability, engagement, and lead generation.
- Conduct A/B testing on subject lines, content, and send times to continuously improve results.
Marketing Automation Management
- Understand automated marketing campaigns in platforms such as Oracle Responsys, Oracle Eloqua, Salesforce.
- Understand lead-nurturing workflows, segmentation strategies, and personalized email sequences.
- Ensure proper lead scoring, attribution, and CRM integration for efficient sales handover.
Business Analytics & Reporting
- Establish and track key performance indicators (KPIs) to measure marketing and email campaign success.
- Build and present regular performance reports and dashboards to senior management and stakeholders.
- Leverage data visualization tools (e.g., Power BI, Qlik Sense) to communicate complex metrics in a clear and actionable way.
Strategic Decision-Making & Insights
- Collaborate with cross-functional teams (Sales, Product, Customer Success) to ensure alignment on business goals.
- Suggest strategic automation campaign decisions based on data-driven insights, contributing to long-term marketing growth.
Continuous Improvement & Innovation
- Stay informed of industry trends, best practices, and emerging technologies in marketing automation and analytics.
- Experiment with new tools, channels, and approaches to improve engagement and conversion rates.
Please note that this position is a maternity leave cover.
Requirements:
- Knowledge of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) for campaign creation, execution is a plus.
- Experience using analytics and BI tools (e.g., Google Analytics, Power BI, Qlik Sense, MS SQL server) for data visualization and reporting.
- Strong data analysis skills, with the ability to interpret complex data sets and translate findings into actionable insights.
- Intermediate SQL knowledge required
- Experience tracking and measuring KPIs related to campaign performance (e.g., open rates, click-through rates, conversions, ROI).
- Proven capability to design dashboards and regular reports for stakeholders, summarizing campaign performance and recommending optimizations.
- Excellent communication skills to present analyses and recommendations to both technical and non-technical audiences
- Detail-oriented, with strong project management and organizational skills to handle multiple campaigns simultaneously.
- A proactive, self-starter approach to finding innovative solutions and best practices in marketing automation and analytics.
- Passion for data-driven marketing, staying current on industry trends and emerging tools or techniques.
- B2/C1 in English
- Prior experience in email marketing is not required, but a strong aptitude for working with data and numbers is essential.
Basic wage component (gross): from 2500 EUR
- Performance bonus 2 times per year up to 10% of the basic salary paid for the evaluation period (usually 6 months).
Benefits
Health & well-being
- BenefitPlus
- Healthcare (check-ups/annual programs)
- Multisport card
- Travel card "električenka"
- Supplementary pension saving
- Sick days
Family
- Marriage allowance
- Childbirth allowance
- Parental contribution
- ESET family events (Family day, St.Nicholas)
Office
- Refreshments in the office (fruits, coffee, soft drinks)
- Let´s get together breakfast
- Activity room, quiet room
- ESET events (Žranica, Christmas party..), teambuildings
Other
- Loyalty allowance
- Loyalty extra days off
- Loyalty cake
- Loyalty glass award
- Refer a friend
- Christmas presents
- Discounts from external providers
Primary location
Bratislava
Additional locations
Time type
Full time
Top Skills
What We Do
For more than 30 years we have been here helping to watch over and protect progress. Over a billion users worldwide rely upon ESET’s solutions to stay secure from increasingly sophisticated digital threats. ESET´s award-winning IT security software and services provide protection in over 200 countries and territories worldwide, with its software localized into more than 30 languages.
Meanwhile, the world continues to move forward at pace. When ESET was founded, the Internet was in its infancy. Now technology is part of everything we do and is central to the continued advancements in our society. Most of the time technology does just what it is supposed to, but in order to ensure continued progress in the digital age we need someone to question what’s going on in the background.
And that’s why we are here – to continue protecting technology from threats, enabling everyone to fully embrace it’s potential and rely on it.
Put simply - when technology enables progress, ESET is here to protect it.
ESET - Progress. Protected.
Visit www.eset.com to learn more
