Email Developer

Job Description

Zendesk is seeking a talented and dedicated Email Developer to craft visually appealing, modern, and engaging email campaigns that captivate our audience while maintaining brand consistency. You will play a key role in elevating the email experience through innovative designs, responsive templates, and a commitment to accessibility standards. Join our collaborative and dynamic team to help shape how Zendesk communicates with its customers globally.

What you’ll be doingTemplate Creation & Maintenance

• Design and develop responsive email templates optimized for various devices, ensuring seamless functionality across email clients like Outlook, Gmail, and others.

• Maintain and update Zendesk’s library of email templates to align with evolving brand standards and marketing needs.

Visual Storytelling & Design

• Collaborate with Lifecycle and Email Marketing teams to create visually compelling campaigns that effectively align with messaging goals.

• Incorporate eye-catching visuals, animations (e.g., GIFs), and brand elements to enhance user engagement and drive results.

Brand Alignment

• Ensure all email designs adhere to Zendesk’s brand guidelines, maintaining a consistent look and feel across campaigns.

• Act as a brand steward by educating team members on best practices for visual design in email.

Accessibility Standards

• Design emails with accessibility in mind, ensuring readability for audiences with visual impairments by using techniques like proper color contrast and alt text for images.

• Stay informed about email accessibility guidelines and implement enhancements as needed.

Localization Support

• Partner with Localization and QA Specialists to adapt creative assets for different regions and languages, ensuring designs resonate with global audiences.

• Adjust templates and layouts to accommodate character lengths and cultural nuances for localized content.

Testing & Optimization

• Collaborate with the Testing & Experimentation Lead to run A/B tests on design elements like CTA buttons, hero images, and layouts.

• Analyze performance data related to design elements (e.g., click-through rates) and iterate based on results to continuously improve engagement.

Collaboration & Workflow Management

• Work closely with the Content Strategist and Email Marketing Managers to align designs with campaign messaging.

• Streamline the feedback process by efficiently integrating input from stakeholders.

Emerging Trends & Tools

• Stay ahead of email design trends and explore emerging tools, such as AMP for Email and interactive email designs.

• Experiment with innovative approaches to ensure Zendesk emails stand out in competitive inboxes.

What you bring to the role

• Proficiency in design tools like Adobe Creative Suite (Photoshop, Illustrator), Figma, or Canva.

• Experience with email-specific tools such as Litmus or Email on Acid for design testing.

• Knowledge of HTML/CSS for email design and troubleshooting layout issues.

• Familiarity with email marketing platforms like Marketo and design collaboration tools (e.g., Slack, Asana).

Qualifications:

• Strong portfolio showcasing responsive email designs with a focus on user engagement and brand consistency.

• Demonstrated experience designing emails with accessibility standards in mind.

• Proven ability to work collaboratively in a fast-paced environment.

• Enthusiasm for learning and experimenting with new tools and trends in email design.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.