About The Company
goop is an indispensable resource for finding best-in-class products, tips, and experts across the beauty, fashion, food, and wellness worlds. From its award-winning beauty and fashion lines to its expansive editorial lens, goop offers the tools to live a life of ineffable beauty—filled with agency, depth, and promise. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
About You
You are a seasoned editorial leader with a deep understanding of digital media and a passion for crafting compelling, on-brand content. You excel in managing cross-functional teams and fostering collaboration, with a keen eye for detail and a strategic mindset. You bring proven experience in leading content strategy, editing, managing freelance networks, and delivering high-quality editorial initiatives that align with business goals.
About The Role
As the Editorial Director, you will oversee the editorial vision and execution for goop’s editorial team, ensuring alignment with the brand’s voice, aesthetic, and strategic goals. This role will lead a talented in-house team, manage freelance editors, and collaborate closely with cross-functional partners to produce engaging and impactful content across all platforms.
Responsibilities include:
- Editorial Leadership: Define and execute the editorial vision and content strategy for goop’s digital media channels, ensuring a consistent and engaging brand voice.
- Team Management: Lead and mentor the editorial team, fostering a collaborative and high-performing culture. Provide strategic guidance and feedback to team members.
- Freelance Network Oversight: Manage and optimize goop’s network of freelance writers and contributors, including onboarding, assignments, and quality control.
- Strategic Partnerships: Collaborate with strategic partnership teams to develop and integrate branded content that aligns with goop’s editorial standards and business objectives.
- Content Production: Oversee the development of high-quality editorial content, including articles, features, and special projects, ensuring timely delivery and adherence to brand guidelines.
- Performance Analytics: Monitor content performance and audience engagement metrics to inform strategy and optimize editorial output.
- Cross-Functional Collaboration: Work closely with marketing, e-commerce, product, and design teams to ensure cohesive storytelling and content integration across platforms.
- Innovation: Stay ahead of industry trends and identify opportunities to evolve goop’s content offerings to meet audience needs and drive growth.
Qualifications & Experience
- 10+ years of experience in editorial leadership within digital media, with a focus on lifestyle, beauty, or wellness industries.
- Proven track record of managing high-performing teams and freelance networks.
- Exceptional editorial judgment and a strong understanding of goop’s brand and audience.
- Experience partnering with strategic teams to create integrated content initiatives.
- Strong project management skills with the ability to oversee multiple initiatives simultaneously.
- Expertise in content performance analytics and using data to drive decision-making.
- Excellent communication and interpersonal skills.
- Passion for beauty, wellness, and lifestyle content is a plus.
FAQ
- Compensation: $160,000 - $180,000 + Equity. This is a full-time, exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles, CA based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
- Benefits: Generous health benefits package, fertility benefits and paid parental leave.
- Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica
- Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.
goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.
What We Do
goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.
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