E-commerce Optimization Manager

Summary

The E-commerce Manager works closely with marketing, IT, product, and customer service teams to ensure seamless online store operations. Their team is responsible for tracking sales performance, implementing promotional strategies, and analysis of customer behavior to enhance the overall shopping experience. Their ultimate goal is to increase sales, improve the customer journey, and align the e-commerce strategy with the company’s overall business objectives. This role requires a combination of strategic thinking and hands-on execution.

Visa Sponsorship Available

No

Minimum Requirements

Combination of Education and Experience will be considered. Must be authorized to work in the US as defined by the Immigration Act of 1986. Must pass a Criminal Background Check.

Education: Bachelor’s Degree

Education Details: Bachelor’s degree in business, marketing, E-Commerce, IT, or a related field.

Years of Experience: Minimum three (3) years of experience as an e-commerce manager or in a similar e-commerce or digital marketing role.

•Proficient in web analytics tools (e.g., Google Analytics) and e-commerce tracking tools.

•Excellent analytical skills and proficiency with CRM software and MS Excel.

•Strong problem-solving skills and ability to adapt to a fast-paced, evolving industry.

•Solid communication and organizational skills, with the ability to manage multiple projects simultaneously.

•Analytical mindset with the ability to derive actionable insights from data.

Preferred Requirements

•Experience with AWS platforms.

•Experience with Navitaire Commerce platform.

•Experience with Dynatrace platform.

•Knowledge of UX/UI principles and how they impact online sales.

•Familiarity with e-commerce trends such as personalization, chatbots, or AI-driven shopping experiences.

Job Duties

•Develop and execute e-commerce strategies to drive online sales and enhance the customer experience.

•Manage the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory management.

•Collaborate with cross-functional teams, including marketing, product, and IT, to ensure smooth e-commerce processes.

•Monitor and analyzing key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction.

•Implement digital marketing initiatives, such as SEO, SEM, email marketing, and social media, to drive traffic and sales.

•Optimize the website for user experience, including navigation, search functionality, and mobile responsiveness.

•Implement A/B testing and conversion rate optimization (CRO) strategies.

•Analyze customer behavior and trends to identify growth opportunities and areas for improvement.

•Monitor website functionality and handle troubleshooting issues with the e-commerce platform, including technical problems and user experience challenges.

•Coordinate with Third Party Products and fulfilment teams to ensure timely and accurate order processing and delivery.

•Collaborate with customer service teams to ensure seamless customer services, high customer satisfaction, and resolve issues quickly through the online store.

•Analyze data from Google Analytics, Dynatrace, CRM systems, and other tools to monitor site traffic and customer behavior.

•Track and report e-commerce performance, including sales and conversion rates.

•Stay updated with the latest trends and best practices in e-commerce and digital marketing.

•Ensure any direct reports understand and apply our Customer Commitment and customer service standards to their daily responsibilities as appropriate. 

•Model Allegiant’s customer service standards in personal actions and when providing leadership direction.

•Other duties as assigned.

Physical Requirements

The Physical Demands and Work Environment described here are a representative of those that must be met by a Team Member to successfully perform the essential functions of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

Office - While performing the duties of this job, the Team Member is regularly required to stand, sit, talk, hear, see, reach, stoop, kneel, and use hands and fingers to operate a computer, key board, printer, and phone. May be required to lift, push, pull, or carry up to 20 lbs. May be required to work various shifts/days in a 24-hour situation. Regular attendance is a requirement of the role. Exposure to moderate noise (i.e. business office with computers, phones, printers, and foot traffic), temperature and light fluctuations. Ability to work in a confined area as well as the ability to sit at a computer terminal for an extended period of time. Some travel may be a requirement of the role.

Essential Services Provider

Allegiant as a national air carrier is deemed an essential service provider during declared national and state emergencies. Team Members will be required to report to their assigned trip or work location during national and state emergencies unless prohibited by local, state or federal order.

EEO Statement

We welcome all individuals from varied backgrounds and experiences to apply. Our company values the unique perspectives and talents that each person brings to our team.

Equal Opportunity Employer: Disability/Veteran

For more information, see https://allegiantair.jobs

Full Time Benefits:

Profit Sharing

Medical/Dental/Vision/Life/ Disability Insurance

Medical Travel Reimbursement

Legal, Identity and Pet Insurance

401K with an employer match

Employee Stock Purchase Plan

Employee Assistance Program

Tuition Reimbursement

Flight Benefits

Paid vacation, holidays, and sick time

Part Time Benefits:

Profit Sharing

Medical Travel Reimbursement

Legal, Identity and Pet Insurance

401K with an employer match

Employee Stock Purchase Plan

Employee Assistance Program

Tuition Reimbursement

Flight Benefits

Sick time