DMC Lead Germany (f/m/d)

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

CATEGORY/FUNCTION INTRODUCTION

Our Business Unit aligned DMC model integrates Digital Marketing, Media and dCommerce to respond on the convergence of Media and Commerce. Our key mission is to be Unilever’s fully integrated growth driving digital acceleration engines that drive our brands to be unmissable through planning and delivery of world class Digital Marketing, Media and Digital Commerce. 

JOB PURPOSE

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are passionate about the social & digital world and it’s implication on business then this role is just for you.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Lead and coordinate and deliver best in class holistic media plans (offline and online) for Germany that fully leverage data and insights to target media effectively, that are accountable for building brand power.
• Lead the external media agenda and will include relationships throughout the industry both with traditional media players and digital players eg: Facebook, Google, Amazon
• Build end to end DMC Funnel for Germany
• Build and strategically execute german Market spending levels, media, retail media strategies 
• Will be a key partner of DMC LT.
• Work across the entire DMC ecosystem, from media planning to data-driven marketing, digital commerce channel strategy to retailer execution, and also have a solid understanding of the technologies that drive DMC 
• Coordinate activities in Germany and drive the digital agenda and end-to-end consumer and shopper experience. 
• Lead media planning, buying and execution across all traditional and digital platforms, working closely with agencies and brand teams to drive growth and innovation. 
• Lead and develop the digital commerce strategy, innovating, building and executing multi-year capability programs which brings us profitable and sustainable growth. 
• Building media budgets for P&L:  Inputting, consolidating, aligning with GER LT and local teams on YTD / YTG media spends to deliver P&L and Asset creation ratio %. 
• Media budget compliances: Ensuring B-smart compliance on brand/campaign level and orchestrating countries accordingly. 
• BMI effectiveness: Be the guardian of BMI (advertising part) and allocated charges. Delivering targeted working media / non-working media. Deliver against ACR% for BU total and key countries by putting targets on Asset creation, SWOP, and asset deployment budgets. Constantly benchmark countries, top brands to each other for further optimization. 
• Measuring performance & effectiveness: continuous (live and PLE) reporting on Digital Marketing & Media KPIs. Measure success of the campaigns on brand level, ROIs, also running MMM studies, cross media analysis. 
• Building frameworks for audience segmentation, Media Investment Strategy, Content Creation Engine, and Others Say Framework. 

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Min +6 years marketing/media experience is required 
• Track record in managing complexity and multiple media projects within limited timeframe 
• Local media experience with a reasonable amount of campaign execution, KPI tracking, and media deals & media buying experience is preferred 
• Experience in working in analytical role and comfortable using analytical tools 
• Experience in driving business value from media strategy, media deals & partnerships 
• Passion for the social & digital world and it’s implication on business 
• Excellent organization communication skills, both written and verbal 
• Global marketing experience is preferred, but not mandatory 
• HC experience is preferred, but not mandatory 

Skills

• Commercial acumen 
• Category Growth (market-making) management 
• Campaign Performance Evaluation & Agility 
• Latest Ad-Formats Awareness & Data-Driven ROI Maximization 
• Consumer Digital Engagement & Purchase Behaviour Analysis 
• Data Strategy Development & Data-Driven Marketing 
• ROI Reporting & Insight Generation 
• Analytics Management & OKR Benchmarking 
• Brand Marketing Investment Optimization 
• Rapid Experimentation & Growth Strategy Expertise 
• Insert the top skills required for this role (be clear on the must have skills vs. desirable) 

Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

• Critical SOL (Standards of Leadership) Behaviors
  • PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
  • PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
  • TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
  • BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Contact for the role: Steffen Rohmann

We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner Leonie Böker at [email protected].

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.