Display Programmatic Manager

Job Title

Display Programmatic Manager

Job Description

So, who are we?
Hello, we’re IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.

We are ambitious. Over 340,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.

We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

Your team

This role is part of our Paid Media team – Europe. They are responsible for driving user acquisition across our European markets and have a direct commercial impact.

Your role in the Team’s Success

As a Display Programmatic Manager, you will be responsible for developing, implementing, and optimizing programmatic display advertising campaigns to achieve our marketing objectives. You will leverage your expertise in programmatic buying platforms, data analysis, and campaign optimization to drive targeted, efficient, and measurable results. The ideal candidate will have a strong understanding of display advertising, real-time bidding (RTB), audience targeting strategies, as well as customer data platform (CDP) management and activation.

What you’ll do

Campaign Management

• Develop and execute comprehensive programmatic display advertising campaigns across demand-side platforms (DSPs) such as Google Display & Video 360, The Trade Desk, etc. aligned with our audience targeting, goals and KPIs.

• Manage & optimise budgets, bidding strategies, and targeting tactics to achieve campaign objectives while maintaining efficiency.

• Recommend improvements based on KPIs: including impressions, clicks, conversions, viewability, and ROI.

• Stay informed about industry trends (especially on cookieless), best practices, and emerging technologies to continuously refine and improve strategies.

Audience Targeting:

• Utilize first party (through our CDP) and third-party data sources to develop audience targeting strategies.  

• Test and refine audience targeting strategies to improve campaign performance and efficiency.

Creative Management:

• Implement creative testing strategies to optimize ad performance and drive engagement. Collaborate with our agency to develop compelling ad creatives tailored to different audience segments and campaign objectives.

• Manage ad creative assets and ensure compliance with platform guidelines and best practices.

Data Analysis and Reporting:

• Prepare regular performance reports detailing key metrics, trends, and recommendations for optimization.

• Develop and implement A/B testing strategies to optimize campaign performance and drive continuous improvement.

What you’ll need for this role

Key Qualification Requirements:

• 3+ years of relevant experience in digital advertising, with a focus on programmatic display advertising. Experience with demand-side platforms (DSPs) such as Google Display & Video 360, The Trade Desk…, ad verification technologies, CDPs (such as relay42) and utilizing customer data for targeting and personalization.

• Proven track record of managing successful programmatic display campaigns with larger budgets, driving performance and exceeding KPIs.

• Full professional proficiency in English and at best Spanish. Any other European language would be a plus.

• Strong communication and stakeholder management skills, with the ability to work effectively with cross-functional teams.

• Bachelor’s degree in marketing, Social Media/Paid Media, Communication, Business, Economics, Administration, or related field.

• Strong analytical skills, and the ability to create data-driven recommendations.

How we work

We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office – which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:

• Lead and Inspire: Drives trust, alignment, and enthusiasm
• Think Big: Focus on the problems that most impact commercial outcomes
• Champion the client: Understand and prioritise client's needs
• Deliver at pace: Push for fast, sustainable growth;
• Raise the bar: Take ownership, be accountable and share feedback

We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We’re committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that’s why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.

The Perks

Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.
Learn more about the Perks here!
 

Join us for this exciting journey. Apply now!

Number of openings

1