The Discounter Channel Business Development Manager

Posted 8 Days Ago
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Amsterdam
Hybrid
Senior level
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
Making Life Delicious
The Role
The Discounter Channel Business Development Manager drives discount channel sales across Eastern Europe, focusing on Lidl and Kaufland. Responsibilities include pricing negotiation, promotional planning, managing P&L, relationship management with central buyers, and performance tracking. The role requires strategic insights and collaboration to optimize sales performance and align with regional leadership goals.
Summary Generated by Built In

Job Description
The Discounter Channel Business Development Manager will play a central role in driving discount channel sales across 17 Eastern European countries, focusing primarily on Lidl & Kaufland, the region's largest discounters. This role will act as a bridge between Kraft Heinz, Lidl / Kaufland central buyer, and local distributors, ensuring pricing, promotions, and strategies are aligned across markets.
This position will report to the Head of Sales Eastern Europe and is based in Amsterdam.
Pricing & agreement:

  • Negotiation with central buyer for yearly pricing alignment across BU
  • Collaborate with the central buyer to align on county-specific needs and opportunities


Promotion Planning & Management:

  • Track the execution of promotional plans, analyze performance, and optimize future promotional activities
  • Monitor local competition with BDMs input, negotiate with central buyers to add country specific activities to price agreement


P&L:

  • Owning discounters P&L in BU level, improve bottom line performance by understanding the cost to serve and distributor compensation on a country-by-country basis.


Relationship Management:

  • Maintain routine catch-up meetings with Lidl's & Kaufland central buyer to compare the local performance of countries and explore extra opportunities
  • Understand local market flexibilities, implement and align with Lidl central buyer on incremental opportunities as they arise


Performance tracking & reporting:

  • Monitor sales performance of Lidl & Kaufland across the region and ensure alignment with annual targets
  • Provide regular insights and reports to regional leadership to support decision making


Key Skills & Competencies:

  • 5+ years of previous relevant experience,
  • Strong negotiation and communication skills,
  • Ability to analyze and interpret data to provide insights and recommendations,
  • Strong relationship management skills,
  • Ability to work effectively in a fast-paced, dynamic environment,
  • Strong organizational and project management skills.


Location(s)
Amsterdam
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

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The Company
HQ: Chicago, IL
38,000 Employees
Hybrid Workplace
Year Founded: 2015

What We Do

Kraft Heinz is a global food company with a delicious heritage.

With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every table we touch.

We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.

We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Work With Us

We believe that great people make great companies, and we’re growing something great here at Kraft Heinz.

Operating in over 20 global markets, across 9 functions, no matter your career goals, we have a seat at the table for you.

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Kraft Heinz Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.

Typical time on-site: 3 days a week
HQChicago, IL
United Kingdom
Canada
Netherlands
Mumbai, IN
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