The Discounter Channel Business Development Manager

Posted 22 Days Ago
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Amsterdam
Hybrid
Senior level
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
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The Role
The Discounter Channel Business Development Manager drives sales strategy and pricing alignment across Eastern Europe, managing relationships with Lidl and Kaufland. Responsibilities include negotiation of pricing, tracking promotional effectiveness, overseeing P&L, and reporting sales performance to leadership. This role requires strong negotiation, communication, analytical skills, and the ability to manage complex relationships in a fast-paced environment.
Summary Generated by Built In

Job Description
The Discounter Channel Business Development Manager will play a central role in driving discount channel sales across 17 Eastern European countries, focusing primarily on Lidl & Kaufland, the region's largest discounters. This role will act as a bridge between Kraft Heinz, Lidl / Kaufland central buyer, and local distributors, ensuring pricing, promotions, and strategies are aligned across markets.
This position will report to the Head of Sales Eastern Europe and is based in Amsterdam.
Pricing & agreement:

  • Negotiation with central buyer for yearly pricing alignment across BU
  • Collaborate with the central buyer to align on county-specific needs and opportunities


Promotion Planning & Management:

  • Track the execution of promotional plans, analyze performance, and optimize future promotional activities
  • Monitor local competition with BDMs input, negotiate with central buyers to add country specific activities to price agreement


P&L:

  • Owning discounters P&L in BU level, improve bottom line performance by understanding the cost to serve and distributor compensation on a country-by-country basis.


Relationship Management:

  • Maintain routine catch-up meetings with Lidl's & Kaufland central buyer to compare the local performance of countries and explore extra opportunities
  • Understand local market flexibilities, implement and align with Lidl central buyer on incremental opportunities as they arise


Performance tracking & reporting:

  • Monitor sales performance of Lidl & Kaufland across the region and ensure alignment with annual targets
  • Provide regular insights and reports to regional leadership to support decision making


Key Skills & Competencies:

  • 5+ years of previous relevant experience,
  • Strong negotiation and communication skills,
  • Ability to analyze and interpret data to provide insights and recommendations,
  • Strong relationship management skills,
  • Ability to work effectively in a fast-paced, dynamic environment,
  • Strong organizational and project management skills.


Location(s)
Amsterdam
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

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The Company
HQ: Chicago, IL
38,000 Employees
Hybrid Workplace
Year Founded: 2015

What We Do

At the heart of this journey is our ambition to create an enterprise where powerful AI solutions augment humans and where small mission-based teams are in relentless pursuit to solve tangible problems for our consumers, customers, and the enterprise. That ambition requires us to create a modern cloud and data ecosystem - a one of its kind that becomes the neural network of our company. We want you to bring your tech-self to us. We use Python, R, Spark, React, Tableau, Snowflake, Azure, and others to solve the problem on hand. In-turn, you can look forward to high-impact challenges, no bureaucracy, entrepreneurial small teams, and a unique opportunity to create and build something bold, awesome, and impactful – all while honoring our 150-year heritage and a portfolio of 200 iconic and emerging brands!

Why Work With Us

Our ambition is to become a best-in-class Digital leader by making data-driven investments that drive smarter business decisions. You’ll invent the next wave of augmented intelligence products where software & humans work side-by-side to rethink every aspect of our company. You’ll make an imprint & leave your legacy on every part of our business.

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Kraft Heinz Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.

Typical time on-site: 3 days a week
HQChicago, IL
United Kingdom
Canada
Netherlands
Mumbai, IN
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