Director, US Product Public Relations

Director, US Product Public Relations

Why Genentech

From the beginning, Genentech has been a team of highly dedicated, passionate individuals. We are a place where people are united around a single purpose and an ambitious vision. Together, we aspire to deliver ever better health outcomes for patients while lowering overall healthcare costs. Our goal is to compel the customer to act on behalf of their patients while showing great commitment to the rare disease community, whose support is key.  Utilizing innovative methods to identify patients who may benefit from treatment, we must take a highly strategic approach to patient access while assisting patients and their caregivers to navigate the healthcare system.

The Opportunity

The Director will be responsible for the strategy, execution and measurement of US product and therapy area communications in alignment with business objectives. The Director will work cross-functionally to deliver integrated communications strategies that deliver for our marketed portfolio and set the stage for future launches.

Key Accountabilities

• Develop and execute integrated external product communications strategy, narrative and execution across various therapy areas, marketed brands, new indications and assets in late-stage development.
• Implement end-to-end communications plans leveraging earned media, sponsored content, social media and owned media channels to engage a variety of external stakeholders, e.g. media, patients, HCPs, consumers, policymakers, advocacy partners and other external stakeholders. Ensure consistent messaging and engagement across all channels, including for internal audiences.
• Provide strategic communications counsel and collaborate with cross-functional business partners, including commercial, medical, regulatory, legal, and advocacy.
• Develop and support media strategy, possess top-tier media relationships, engage therapy area journalists, proactively identify cross portfolio media angles and themes and manage high-stakes crisis communications.
• When necessary, serve as company spokesperson, train company spokespeople for media interviews, and partner with Global Media Relations, Corporate Communications and Pharma Comms to ensure alignment and consistent messaging.
• Measure outcomes and KPIs of communications plans, programs and campaigns to achieve maximum impact.
• Responsible for therapy area budget while exercising good financial stewardship.
• Oversee multiple PR agencies with clear direction, ensuring that agency partners are focused on work that drives impact and delivering measurable results.

Qualifications

• Bachelor’s degree required; ideally in communications or related field. Advanced degree desirable.
• 10-12 years of experience within communications or public relations with 5+ years of in-house experience preferred.
• Deep understanding of the biotechnology/pharmaceutical industry or health care.
• Meaningful experience in social and digital media, earned media relations, issues management and internal communications.
• Strategic and creative thinker with the ability to truly understand business challenges and priorities and develop actionable programs that integrate soundly with business objectives.
• Passion for the role, paired with strong written, spoken and interpersonal communication skills with attention to detail.
• Ability to productively navigate a challenging and dynamic environment and adapt to rapid changes.
• Strong critical thinking, problem solving and planning skills.
• Collaboratively work with a diverse group of people and backgrounds.
• Self-starter with demonstrated entrepreneurial spirit, enthusiasm and creativity.
• Experience in creating and translating scientific and technical content for a broad range of audiences.
• Requires about 25 to 35% travel.

Location

• This position will be based in South San Francisco
• Relocation Benefits are available for this role

Roche Operating Principles

• Put Patients First: I always act as if patients I know are in the room and do what’s best for them
• Follow the science: I seek answers through experiments, data and debate, and act on facts
• Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
• Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
• Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
• Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
• Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
• Think long term: I choose actions today that benefit future generations

The expected salary range for this position based on the primary location of California is $159,400.00 – $296,000.00.  Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.  This position is eligible to earn incentive compensation that is calculated and paid in accordance with the applicable Incentive Compensation Plan for the role. This position also qualifies for the benefits detailed at the link provided below.

Benefits

Genentech is an equal opportunity employer, and we embrace the increasingly diverse world around us. Genentech prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status and veteran status.