Director, Technical Marketing, Demo Engineering

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Job Category

Software Engineering

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Join Salesforce's Agentforce AI marketing team and lead the charge in showcasing the transformative potential of our AI agents through world-class demos. As the Director, Technical Marketing, Demo Engineering, you will be a driving force in shaping how audiences experience Agentforce, inspiring trust and excitement through compelling and credible product demos. You will be a player-coach, deeply understanding the art and science of demo creation while guiding and mentoring a team of talented Demo Engineers. This role requires a strategic thinker with a passion for technical innovation and the ability to earn the trust of executive stakeholders, often requiring a hands-on approach to ensure the highest quality and drive results.

Your Responsibilities

• Lead the Strategic Vision for Demos: Define and champion the overall strategy for Agentforce demos, ensuring alignment with marketing objectives and product roadmap. Own the planning and execution of our most critical and high-visibility demo projects.

• Elevate Demo Quality and Credibility: Establish and maintain the highest standards for demo design, development, and delivery. Define and communicate a clear vision of 'what good looks like' for Agentforce demos. Serve as a subject matter expert, providing guidance and feedback to the team to ensure all demos are polished, credible, and effectively communicate the value of Agentforce.

• Guide and Mentor the Demo Engineering Team: Lead, mentor, and inspire a team of Demo Engineers, fostering a collaborative and innovative environment. Provide coaching and development opportunities to enhance their technical and presentation skills.

• Collaborate and Influence: Partner closely with technical marketers, UX designers, product teams, and executive stakeholders to understand their needs and translate them into impactful demo strategies. Build strong relationships and effectively communicate the vision and progress of demo initiatives. Serve as a trusted advisor to executive leadership on demo strategy and execution.

• Drive Innovation in Demo Techniques: Stay at the forefront of demo best practices and emerging technologies, including Generative AI. Encourage experimentation and the adoption of innovative approaches to showcase Agentforce capabilities in engaging and memorable ways.

• Oversee Demo Environment Strategy: Develop and implement a strategy for maintaining robust and reliable demo environments, ensuring they are performant and ready for key events.

• Champion Demo Asset Management: Establish processes and standards for documenting and packaging demo assets to maximize reuse, scalability, and knowledge sharing across the team.

Basic Qualifications

• Extensive experience (10+ years) in software engineering, with a significant focus on demo creation and presentation, or a related technical field, with a strong track record of technical problem-solving and building credible solutions that can be showcased through a portfolio or work samples.

• Proven ability to translate product narratives and strategic objectives into compelling demo strategies that resonate with diverse audiences and inspire trust at an executive level.

• Deep understanding of technical creativity and adaptability, with the ability to thrive in fast-paced, high-stakes environments and guide others through them.

• Exceptional leadership, communication, and interpersonal skills, with the ability to effectively collaborate across technical and non-technical teams and influence stakeholders at all levels.

• Demonstrated experience leading and mentoring technical teams.

Preferred Qualifications

• Significant hands-on experience with Salesforce development, including Lightning Web Components, Flows, and Apex Classes.

• Exploration of Generative AI technologies, including familiarity with concepts related to LLM APIs, LangChain, and Vector Databases through personal projects, learning, or experimentation.

• Extensive experience designing and delivering demos for high-visibility moments like keynotes, workshops, or product launches.

• Proven experience in leading and coordinating complex demo projects under tight timelines using project management best practices.

• Experience presenting technical concepts to executive audiences and building strong relationships.

• A strong online portfolio or readily available work samples demonstrating experience in creating and delivering compelling technical demos for software products.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For California-based roles, the base salary hiring range for this position is $230,800 to $334,600.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.