As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a superior 1:1 customer experience, enhancing engagement and driving more profitable outcome for clients.
JOB SCOPE & PURPOSE
The Director, Strategy will shape the strategic marketing direction for our clients, leveraging company objectives, data-driven customer insights, and competitive assessments. He/she must be a subject matter expert in CRM, customer personal development, customer acquisition strategy and ongoing journey touchpoints. The ideal candidate is exceptionally motivated, empathetic and passionate individual with a desire to collaborate cross functionally to propel engagement strategy forward.
MAIN RESPONSIBILITIES
- Visionary Leadership: Possesses overall responsibility for the strategic deliverables for assigned projects
- CRM Strategy Development: Contributes to the development of effective marketing strategies for clients as they relate to consumer-centric marketing
- Innovation & Growth: Contributes to the creation of revenue growth via the design and sale of innovative solutions for existing clients
- Partner Collaboration: Maintains excellent client rapport, ensures excellent service delivery; collaborate with multi-functional team members provide knowledge and enablement to ensure all delivery is “on strategy”
EDUCATION & EXPERIENCE
- Minimum of 10 years of business experience in data-driven consumer marketing
- 4+ years of experience in consumer strategy for Pharma category or other high-science health/patient care
- Demonstrated success in strategic planning, channel planning, developing insights, as well as launching and managing CRM initiatives
- Experience in pitching new business and consultative selling is a plus
- Proven success in managing, developing, and launching consumer-centric marketing initiatives
- Bachelor’s Degree required; Master’s Degree highly preferred
KNOWLEDGE & ABILITY
- Demonstrated experience crafting and delivering data-driven 1:1 consumer marketing strategies and overarching journey development
- Proven ability to build and maintain positive, trusted relationships with internal teams and external clients
- Extremely knowledgeable of emerging technologies impacting consumers and driving behavior
- Strong presentation skills with the ability to think on his/her feet
- Desire to collaborate and finely tuned listening skills
POSITION REQUIREMENTS
- Overtime as necessary
- Travel is required
We work a hybrid schedule. 3 days in office and 2 days working from home. Candidates must local to the Raleigh-Durham area and willing to be onsite in the office 3 days a week.
Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.
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What We Do
Targetbase is a data-driven, strategic communications agency that provides marketing technology, business intelligence, analytics and creative services to its clients. Our agency believes that clients become stronger when they leverage the wealth of information consumers provide online every day.
Targetbase applies its experience in acquiring knowledge and key consumer insights and turn that into relevant data that its creative team can generate brand experiences that consumers want. The agency brings together direct marketing principles, the innovative nature of digital thinking and the intelligence of marketing analytics, all integrated in one agency backed by the Omnicom family.
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
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