Summary:
Exciting opportunity to be on the cutting edge of a growing rare disease company launching flagship product in two indications (currently in Ph III) with blockbuster potential. Join a newly formed Commercial team and be part of building an industry leading Marketing organization.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Pioneer the HCP brand strategy, market shaping and launch brand campaign for two blockbuster launches (multi-billion-dollar potential); initial launch in Pulmonary Arterial Hypertension (PAH) with expansion to PH-ILD
- Build the HCP pre-launch and launch brand strategy to ensure campaign and message effectiveness resonate in a market
- Partners with market insights on developing and executing comprehensive integrated insights plan to inform brand strategy and forecast
- Drives tactical execution including brand planning and creative efforts, managing agency to ensure on budget and timely deliverables and partnering closely with communications review committee
- Advances a strategic approach to HCP media planning and management, including driving regular test and learn pilots on HCP targeting (e.g., geo and IP targeting) and placement (e.g., social, educational sites, etc)
- Co-leads HCP engagement and omnichannel cross-functional plan to map all HCP touchpoints, operational needs, and strategic optimization
- Measures the impact of our initiatives based on ROI and agilely pivot our investments to maximize impact, constantly look for opportunities for automation and efficiency
- Shapes and implements our key thought leader strategy and seeks deeper understanding of the market landscape to shape the future of the PAH market
- Develops strong partnerships with cross-functional teams to support business goals and engage above role including close partnership with the field, patient, market shaping and program counterparts, serving as a peer leader on the marketing leadership and launch readiness teams
- Role models and instills a solution focused, collaborative culture focused on ethics, respect and integrity in all we do
JOB QUALIFICATIONS
- Bachelor's degree, MBA or advanced degree preferred
- 12+ years of educational/work experience in healthcare/biopharmaceuticals in marketing, consulting or agency in, or an equivalent combination of experience and education; US experience required; Global brand experience a plus
- 3+ years of supervisory/management experience, or the equivalent combination of education and experience
- Rare disease launch experience strongly preferred in both small or mid-size organizations; Pulmonary Arterial Hypertension experience a plus
- Entrepreneurial spirit and initiative to develop innovative and focused approaches to enable launch through data and technology, regular measurement of results and pivoting based on insights and data
- Experience developing communications/tactics in U.S. (and global) marketing and managing agency efforts
- Experience driving HCP brand campaigns, digital and tactical planning and execution, and launch insight generation
- Experience leading teams, coaching individuals and creating excellent team culture
- Strong written and verbal communication skills, with the ability to connect with senior leaders as well as more varied large audiences
- Comfortable working in a highly collaborative and results-driven environment within a growing business where we are concurrently learning & building as we drive towards product launch
- Demonstrated understanding of the legal, regulatory, and compliance requirements for pre- and post-approval activities and ability to model expected behavior for the team
- Travel Requirements: Ability to travel 20-30% primarily domestic travel with some international travel
Gossamer Bio is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants and complies with all applicable national, state and local laws governing nondiscrimination in employment.
The expected salary range for this position is $200,000 to $250,000. Actual pay will be determined based on experience, qualifications, and other job-related factors permitted by law. This position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. This position also qualifies for the benefits as listed below:
Gossamer Bio offers highly competitive benefit plans and programs, including medical, dental and vision insurance, 401(k) and 401(k) matching , long-term incentive plan, disability plan, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans. For additional general information on Company benefits, please visit https://www.gossamerbio.com/work-at-gossamerbio/
Vaccination Policy: Gossamer Bio is committed to complying with federal, state and local law on vaccinations. Job candidates and employees should be aware that some roles may require full vaccination against COVID-19 . Gossamer Bio is an equal opportunity employer, and will provide reasonable accommodation to those unable to be vaccinated where it is not an undue hardship to the company to do so as provided under federal, state, and local law.
California Consumer Privacy Act (CCPA) Notice for California Residents:
This notice is to notify you that personal data about you has been collected by Gossamer Bio (“Controller”), which is located at 3115 Merryfield Row, Suite 120, San Diego CA 92121 and can be contacted by emailing [email protected], because Controller wishes to evaluate your candidacy for employment at Controller.
Your personal data was either obtained from publicly available sources (e.g. LinkedIn) or provided to Controller by someone who referred you for potential employment. Controller’s Privacy team can be contacted at [email protected].
Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) and the California Consumer Privacy Act (CCPA) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.
Your personal data has been shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf.
Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR and CCPA, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with a supervisory authority.
What We Do
Gossamer Bio is a San Diego-based company focused on the discovery and development of novel and differentiated therapeutic products, to address high unmet needs amongst various targeted patient populations. Founded by the former Receptos executive team, Gossamer Bio’s strategy will be to leverage an asset-rich in-licensing environment, with a focus on areas of high unmet need, utilizing a team with a strong track record of execution in immunology, inflammation, fibrosis and oncology.
