Director of Global Industry and Account Based Marketing

Job Description

As the Director of Global Industry & Account-Based Marketing at Zendesk, you will define and execute the global strategy for industry and ABM programs. Your mission is to build and lead a high-performing team that drives new business, cross-sell, and up-sell pipeline across key industries and strategic accounts.
 

Responsibilities:

• Team Leadership: Build, mentor, and lead a high-performing ABM and industry marketing team, providing guidance and support to help them excel in their roles. Amplify the influence of the team by nurturing talent and providing clarity to your team. 

• Account Based Strategy: Direct the strategic plan to create new business pipeline with a one to many ABM approach that centers on our top industry focus areas. Measurably improve pipeline for targeted accounts in partnership with regional teams.  

• Industry Marketing Leadership: Be the marketing lead on industry marketing globally, owning end-to-end execution of our industry strategy in partnership with sales. Accountable for industry specific content creation of assets that support the selling process in measurable ways, driving business outcomes: pipeline, time to close and win rates. Shape and influence the overall marketing strategy with industry insights and account level insights. 

• Cross-team Collaboration: Work across product marketing and sales teams to infuse industry specific positioning and messaging into campaigns and sales plays in ways that differentiates our solutions and creates clarity for sales teams. 

• Global Partnership: Collaborate with regional marketing teams to evolve the go to marketing strategy for a one to few motion, enabling scale and impact. 

• Measure & Optimize: Develop a data-driven approach to measuring performance and impact of ABM and industry marketing. Create feedback loops with sales using both qualitative and quantitative insights to enable your team to test, learn and improve results over time
   

Qualifications:

• 10+ years of marketing experience in B2B SaaS with a strong focus on ABM, industry, or demand generation

• Demonstrated ability to recruit and develop high-performing talent, with a focus on creating psychological safety for diverse teams and building inclusive cultures

• Experience leading teams to own end-to-end execution of ABM or industry marketing with the ability to help your team consistently prioritize work for impact. 

• Experience building measurement and feedback loops for qualitative and quantitative insights in a test, learn and improve approach. 

• Ability to synthesize industry and account level intelligence for regional marketing and sales teams

• Ability to use data insights to optimize marketing performance

• Strong communication skills across all levels, from marketing and sales professionals to executives

• Experience collaborating across multiple internal teams and departments and building effective relationships to influence change

• A bias for fast but thoughtful action, results, and delivery with a high-quality bar

#LI-SM12

The US annualized base salary range for this position is $158,000.00-$236,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.