Director of Search Strategy

Job Title: Director of Search Strategy (SEM & SEO) 

Location: Remote, U.S. & CA 

We are seeking a Director of Search Strategy to create big-picture digital solutions and deliver transformational brand experiences for our clients. This person will work within our Digital Marketing Activation team and will be responsible for leading holistic search strategies, as well as assisting our Senior Director of Digital Experience Optimization with achieving channel goals and growth. 

The Director of Search Strategy is responsible for leading digital strategy and teams across paid and organic search channels, driving business growth, team development, and client success as a critical part of our Digital Experience Optimization leadership team. 

If you are passionate about collaborating with curious minds to help solve complex problems that help clients grow their business, then we want to hear from you! 

Role and Responsibilities 

Lead, develop, and present proposals and strategies to clients, demonstrating the value and impact of SEO and paid search initiatives, whether individually or holistically 

Take a data-driven approach, leveraging complex data sets to derive insights and measure success and business impact across search channels 

Manage and mentor a team of SEO and paid search professionals, fostering a culture of growth and expansion, collaboration, innovation, and continuous improvement 

Demonstrate the ability to collaborate and communicate effectively cross-functionally across multiple stakeholders to solve complex business problems for our clients 

Collaborate closely with CRO, UX, and content teams to develop high-performing landing pages, copy, and quality customer experiences to drive conversion growth and deliver quantifiable, meaningful business results for our clients 

Develop omni-channel paid campaign strategies and optimizations to drive the full acquisition journey 

Showcase the value and efficiency of a unified search program combining SEO and paid search channels integrating CRO testing for overall search performance and ROI 

Be proactive and collaborate closely with business development and client service teams to identify opportunities and outline strategies for growing new business revenue across SEO and SEM, among prospective clients as well as within existing accounts.

Preferred Qualifications

9+ years of related experience in Search (SEM and SEO) with a proven track record of driving business growth from search channels.

Digital-first agency experience required.

Relevant certifications and 5+ years experience of buying media at scale in search engine marketing (SEM/PPC) tools and platforms, including Google Ads, Microsoft Advertising, and various DSPs (e.g. SA360, Google Adwords, Amazon Ads, etc.)

Relevant certifications and 4+ years experience working with SEO tools such as SEMRush, aHrefs, Google Search Console, ScreamingFrog, Yext, Lighthouse, and Google Business Profile (formerly Google My Business)

Strong leadership and team management skills, proven success building and developing high-performing teams

Demonstrated success leading enterprise-level paid search and SEO comprehensive strategies at scale

Deep knowledge in media buying and optimization, PPC campaign management, local search, technical SEO, and performance optimization

An analytical mindset; ability to leverage cutting-edge technologies, AI, scripts, and automation tools to take a data-driven approach to measuring ROI and optimizing campaign performance

Extensive experience working with Google Analytics and/or Adobe Analytics, data APIs, executive dashboard and campaign performance reporting to ensure end-to-end funnel conversion tracking and integrate multiple data sources including 1P data

Experience with retail media buying, PPC, and search campaign management at scale across Google Ads, Merchant Center, Amazon, and more

Self-motivated, responsive, professional, and dedicated to customer success

Possess an innovative, proactive, problem-solving, and solution-oriented mindset

Exceptional organizational, presentation, and verbal/written communication skills

Ability to thrive in a fast-paced team environment that values accountability, continuous learning, and agility

Familiarity with RFP processes

Bachelor's degree in Marketing, Advertising, Computer Science, Information Technology, related field, or equivalent work experience strongly preferred