Director of Sales

Posted 5 Days Ago
Be an Early Applicant
2 Locations
Mid level
Digital Media • News + Entertainment
The Role
The Director of Sales is responsible for overseeing all aspects of advertising sales for WGN, including local, national, and digital platforms. This role requires strong leadership skills to manage the sales team, develop sales strategies, ensure inventory management, and collaborate with various departments to meet revenue goals.
Summary Generated by Built In

Nexstar Inc., the largest local broadcasting company in the U.S., is looking for a dynamic and experienced leader to join us as the Director of Sales for WGN in Chicago, Illinois. This role encompasses all digital, mobile, and social platforms related to WGNTV.com and Nexstar Digital Media. The Director of Sales will manage all aspects of Local, National, Political, and Digital video advertising sales, including team leadership, inventory management, revenue goal setting, budgeting, and the implementation of strategic initiatives. Collaborating closely with the market VP/GM, the Director of Sales will be accountable for achieving all sales targets and driving overall sales performance.

Equal Opportunity Employer/Minorities/Women/Veterans/Disabled.

Essential Duties & Responsibilities:

  • Provide strong, positive leadership for the sales team and sales managers with a clear understanding of all audience platforms within our portfolio.
  • Develop and execute sales strategies which result in exceeding revenue targets for Local, National, Digital and non-traditional products.
  • Drive efforts of the sales team on new business development.
  • Manage inventory, pricing, and sales department revenue and expense budgeting, competently utilizing forecasting tools and CRM software that provide clear forecasting reports updated weekly. 
  • Initiate smart, long-term decisions regarding hiring, evaluation, promotion, and retention of sales team professionals.
  • Work closely with Sales Managers and VP/GM to develop creative, productive incentives for increasing sales performance.
  • Plan and direct staffing, training, and performance evaluations to develop and perfect sales team operation.
  • Develop strong business relationships with local companies and organizations through regular meetings and community involvement.
  • Resolve customer concerns regarding sales and service in a professional manner.
  • Direct the Accounts Receivable efforts of the Sales Department.
  • Effectively collaborate with VP/GM, fellow department heads, sales department team members, and all company/station divisions.
  • Perform other duties as assigned.

Requirements & Skills:

  • Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
  • Excellent communication skills, both oral and written.
  • Minimum 3 years of experience in media sales management, with demonstrated success in leading a large team of sales professionals preferred.
  • Valid driver’s license with an acceptable driving record.
  • Full knowledge and understanding of FCC rules and regulations pertaining to sales procedures including political advertising requirements.
  • Ability to work under strict deadlines with impeccable attention to detail.
  • Experience guiding, directing, and motivating subordinates, including setting performance standards and monitoring performance.
  • Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
  • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills.
  • Proficiency with WideOrbit, ComScore, Matrix, or similar CRM as well as Excel, Word and other various business and broadcast software programs.
     

#LI-Onsite

Salary Range:

290K to 325K Annualized

Eligible for Bonus and Commissions

Benefits: Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, Paid Parental leave, life insurance and more.

Top Skills

CRM
The Company
HQ: Irving, TX
5,001 Employees
On-site Workplace
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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