Director, Retention

Posted 9 Days Ago
Be an Early Applicant
Los Angeles, CA
Hybrid
160K-195K Annually
Senior level
Fashion
The Role
The Director of Retention will lead strategies to improve customer loyalty and retention, drive engagement, and create personalized initiatives to enhance Dolls Kill's market presence.
Summary Generated by Built In

Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers including some of the most influential personalities in music, art, pop culture and fashion. We’re also backed by strong consumer-focused investors who share in our vision of building one of the world’s next great consumer brands.

 

Our team is growing quickly and we are hiring across many functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew.


Applicant and Candidate Privacy Notice


About the Role:


We are seeking an experienced Director of Retention with a strong data-driven approach to join our team. The ideal candidate will spearhead strategies aimed at improving customer retention, loyalty, and fostering revenue growth. As the Director of Retention, you'll be pivotal in driving customer engagement and creating personalized initiatives to ensure Dolls Kill maintains a prominent position in the minds of our global audience.

Key Responsibilities:


Identify and implement comprehensive retention strategies to increase customer loyalty, product adoption, and revenue generation

Establish key metrics for measuring retention success and provide regular updates to leadership and key stakeholders

Analyze customer behavior and purchase patterns to identify opportunities for retention and upselling

Work closely with creative and merch teams to enhance the customer experience and integrate retention into all touchpoints

Create and manage customer segmentation strategies for targeted communication giving a personalized brand experience

Lead the development of membership program, ensuring it aligns with brand values and resonates with our customer base

Utilize data-driven insights to continuously optimize retention efforts and measure their effectiveness

Create a retention channel playbook that drives brand strategy in conjunction with digital performance strategy

 

Qualifications:


Bachelor's degree in Marketing, Business, or related field

6-8 years experience with proven track-record in retention

Exceptional analytical skills and a data-driven mindset

Excellent leadership skills, with the ability to inspire and motivate

Strong communication and collaboration skills


Benefits:

 

● Comprehensive benefit package including medical, dental, vision, life insurance and other volunteer coverages | 401(k) Plan

● Time Off - Flex PTO Plan

● Up to 40% Employee discount

● Pretax Commuter & Transit benefit

The Company
HQ: San Francisco, CA
286 Employees
On-site Workplace
Year Founded: 2012

What We Do

Named "The Fastest Growing Retailer in the US"​, Dolls Kill is a fashion brand that boldly empowers young women to celebrate their individuality. With over two million followers on Instagram, we've become a cult favorite among DJs, celebrities and artists around the world.

Based in San Francisco, we have an amazing team of retail leaders, scrappy hackers, creative marketers and fashion trendsetters who are fun to work with and serious about what they do. We're also backed strong consumer-focused investors who share in our vision of building one of the world's next great consumer brands. Look for our latest press mentions in Business Insider, Racked, TeenVogue, PopSugar, Elle, and more..

Apply to join our team: www.dollskill.com/careers

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