Director-Publisher Development

Posted 3 Days Ago
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London, Greater London, England
Senior level
AdTech • Cloud • Marketing Tech
The Role
As the Publisher Development Director, you will drive publisher partnerships, create innovative monetization strategies, and maximize revenue through strategic insights and collaboration with various teams.
Summary Generated by Built In

Our Story

Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.

Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.

InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.

As a Publisher Development Director, you’ll be our secret sauce in transforming publisher partnerships into revenue powerhouses. Your mission (and yes, you’ll choose to accept it) is to decode the ever-changing landscape of digital publishing and understand exactly what our publisher partners need to succeed. You'll spearhead the creation of innovative tools and strategies to help them overcome monetization barriers and beyond with our suite of products. 

In this role, you’ll design and execute comprehensive plans that drive adoption and ensure killer market execution. Your strategic insights will guide initiatives aimed at maximizing partner success and fine-tuning overall performance of their inventory. By monitoring results and distilling key learnings, you’ll craft an annual action calendar that syncs perfectly with our broader business objectives.  

Key Job Responsibilities: 

  • Strategic Publisher Development: Develop existing and new publishers through innovative solutions beyond yield optimization.  
  • Relationship Building: Cultivate long-term, meaningful relationships with publishers, driving their growth and aligning their success with our strategic vision. 
  • Innovative Strategy: Dream up and roll out creative strategies to maximize revenue through publisher partnerships, all while keeping one eye on industry trends and the competitive landscape. 
  • Cross-Functional Collaboration: Team up with marketing, sales, and product squads to launch joint initiatives that ensure a unified, winning approach to publisher engagement. 
  • Performance Optimization: Lead high-level business reviews with publishers, analyze performance metrics, and pinpoint growth opportunities and areas for strategic improvement. 
  • Advisory & Support: Serve as the go-to guru for publisher partners, offering expert guidance and ongoing support so they can navigate the competitive terrain with confidence. 
  • Market Intelligence: Conduct market analysis to gather regional insights across product categories and translate those findings into actionable, growth-driving strategies. 
  • Revenue Strategy Leadership: Design and execute revenue strategies that leverage market demand, company strengths, and publisher capabilities to achieve ambitious growth targets. 

Strong Candidate Should Have: 

  • A hawk’s attention to detail with the proven ability to juggle multiple complex projects (and priorities) without breaking a sweat. 
  • Strategic acumen paired with a get-things-done mentality, seamlessly balancing long-term visions with short-term wins. 
  • A track record of thriving in fast-paced, innovation-driven environments—because the digital world waits for no one. 
  • Advanced analytical and quantitative skills to turn data into clear, actionable insights and compelling business cases. 
  • Outstanding communication skills, capable of breaking down complex data and strategies into plain language for every stakeholder (even the ones who aren’t data geeks). 

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom —guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values and more!

Top Skills

Data Analysis
Digital Advertising
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The Company
1,516 Employees
On-site Workplace
Year Founded: 2007

What We Do

InMobi is the world's leading Marketing Cloud, driving real connections between brands and consumers. We create new paths for brands to understand, identify, engage and acquire consumers by leveraging our exclusive access to mobile intelligence and technology platforms.
As a leading technology company founded in 2007, InMobi has been recognized as a 2019 CNBC Disruptor 50 company and as Fast Company's 2018 Most Innovative Companies. For more information, visit inmobi.com
Driving Real Connections. InMobi helps brands connect with consumers in ways that matter.

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