Bynder goes far beyond managing digital assets. Our digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive.
With powerful and intuitive solutions that embrace the way people want to work, and a richly integrated ecosystem, We are the brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses.
Our 500+ employees, known as ‘Byndies’, together constitute the world’s most extensive pool of digital asset management expertise. We enable more than 1.7M users across more than 3,700 organizations, including Spotify, Puma, Five Guys and Icelandair.
Founded in 2013, we have eight offices around the globe, including the Netherlands, USA, Spain, UK, Australia and UAE. For more information, visit www.bynder.com.
Bynder goes far beyond managing digital assets. Our AI-powered digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. If you’re looking for a diverse company with an incredible culture, this might be the job for you.
We’re looking for a Director of Product Marketing who will be responsible for the positioning, messaging, and go-to-market strategy for all our products and services. This role will own the long-term product marketing strategy and tactics, and collaborate with several leaders within the organization on day-to-day operations and execution. The ideal candidate brings expertise, versatility, and an enthusiasm for continuously improving our position as the Best of Breed Pure Play AI-powered DAM Leader in the industry serving the most iconic brands in the world. You will lead a talented team of marketers in developing and executing product marketing initiatives that drive product adoption, increase brand awareness, and achieve ambitious revenue goals.
Responsibilities:
- Develop and implement a comprehensive product marketing strategy aligned with the company's overall business objectives.
- Conduct in-depth market and customer research and analysis to identify market trends, customer needs, and competitive insights.
- Define clear product messaging and positioning that supports and amplifies our vision and thought leadership, resonates with target audiences and differentiates Bynder in the marketplace.
- Lead the creation of compelling sales and marketing materials, including product presentations, datasheets, case studies, and website content.
- Work with customer marketing and customer success to build strong customer case studies that highlight the use cases and value our platform delivers to customers.
- Collaborate with sales enablement to build and deliver competitive battlecards, sales plays, demo scripts and other tools for training and enabling across the direct and partner sales teams.
- Oversee the execution of product launches, ensuring a smooth and successful market entry that maximizes revenue potential.
- Manage and mentor a high-performing product marketing team, fostering a culture of collaboration and innovation.
- Collaborate closely with peers in marketing, sales, product management, and customer success teams to ensure alignment across the organization.
- Develop and maintain strong relationships with industry analysts and key media contacts.
- Track and measure the success of product marketing initiatives using OKRs.
Qualifications:
- 7+ years of experience in product marketing leadership roles
- Deep understanding of the DAM market landscape or any closely related adjacent martech
- Technical acumen, especially around ML, AI, and SaaS
- Experience building high impact collateral
- Proven track record of developing and executing successful product marketing campaigns that drive ROI.
- Excellent communication, presentation, and interpersonal skills.
- A collaborative and results-oriented leadership style.
- Proven ability to build and manage high-performing marketing teams.
Why you'll love Bynder!
At Bynder, innovation is in our DNA. We've worked hard to build an environment that promotes creative thinking and self-initiative within a culture of fun. It’s common to find colleagues hanging out after work - if you believe in "be nice, work hard, have fun", you'll have an office full of friends.
What we have:
- Challenging and inspiring work environment
- Flat hierarchy where your voice will be truly heard
- Opportunity to initiate your own projects
- An experienced team is ready to welcome you anytime
- Unlimited vacation policy
- Competitive monthly compensation
- Apple gear
Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences. At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective make Bynder even better. At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin, or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves.
Just as we are never finished innovating, Bynder’s commitment to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action.
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What We Do
Before Bynder, first-generation digital asset management systems run by IT departments were too slow and difficult to use.
Bynder launched in 2013 as the first pure SaaS DAM, and it was quickly recognized for its intuitive user experience. Today, thousands of brand and creative teams around the world use the powerful and easy-to-use platform to provide the right, on-brand assets across the enterprise.
As digital transformation accelerates, Bynder leads the evolution to the 3rd wave of DAM: the creative content engine that brands need to power personalized digital experiences. Bynder’s vision is to elevate marketing creativity to the heart of digital experience so brands can build authentic relationships.
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