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Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.
We are seeking a Director of Product Marketing to drive go-to-market strategies and support sales efforts across Advertisers, Publishers, and Tech Platforms. This role will be instrumental in developing compelling messaging, creating impactful marketing collateral, driving thought leadership, and working closely with Product and Sales teams to achieve business objectives.
Key Responsibilities
- Lead the go-to-market (GTM) strategy for products, including target market definition, messaging, sales enablement, pricing, and market expansion.
- Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.
- Partner with Sales and Services teams to drive revenue growth, improve customer retention, and enhance overall market positioning.
- Develop and continuously refine marketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.
- Establish thought leadership in the industry through content development, public speaking, and media contributions in collaboration with marketing and communications teams.
- Align product marketing efforts with broader Samba TV portfolio innovations to maximize impact.
- Support sales training and enablement, working with internal teams to develop training systems and curriculum.
Qualifications & Requirements
- Bachelor's degree required; MBA preferred.
- 5+ years of experience in product marketing, with a strong preference for experience marketing to agencies and brands.
- Ad tech or TV analytics experience is a plus.
- Exceptional writing and communication skills, with the ability to simplify complex concepts for diverse audiences.
- Proven ability to drive results-focused marketing strategies while maintaining a clear strategic vision.
- Strong ability to collaborate across teams and build credibility with product, sales, and customer stakeholders.
- Passion for technology and innovation, with a deep understanding of market trends and customer needs.
- Ability to thrive in a fast-paced, high-growth environment, navigating ambiguity with confidence and adaptability.
Requisition #1221
Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers.
Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better.
Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
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