Who's Just Right Reader
Just Right Reader is a rapidly growing phonics curriculum company dedicated to getting books aligned with the Science of Reading into as many students' hands as possible. We focus on scaling our business with innovative products that surpass the caliber of our competitors. Join us in our mission to revolutionize literacy education and make a significant impact on students' learning experiences.
What We're Looking For
We’re looking for an expert in Product Marketing to develop strategy and own how we position our products and deliver our products to students and schools nationwide. Developing and maintaining all product marketing processes and materials will be a few of the main responsibilities. While working cross-functionally and managing a team, it is this role’s duty to ensure alignment on all projects in support of the company’s priorities. The Director of Product Marketing will report directly to the VP of Marketing.
What You'll Do at Just Right Reader
- Develop and Own the Strategy: Own the end-to-end product marketing strategy, including market research, competitive analysis, positioning, and messaging for all current and future product lines.
- Enhance Product Strategy for Existing Products and Customer Base: Create campaigns showcasing all for existing clients to support and achieve renewal goals and initiatives.
- Team Management: Lead, mentor, and grow a high-performing product marketing team, managing at least three direct reports.
- Customer Insights and Market Research: Conduct ongoing market research and analysis to deeply understand the competitive landscape, customer needs, and market opportunities.
- Cross-Functional Collaboration: Partner closely with product, digital marketing, events, and sales teams to ensure the voice of the customer is reflected in product development and positioning.
- Content Development: Oversee the creation of sales enablement materials, product documentation, case studies, product packaging, and other collateral to support the sales process.
- Support Customer Lifecycle: Owning the entire lifecycle of a customer from positioning, samples, sales support through collateral, to product delivery.
Qualifications
- 6+ years of experience in marketing, with at least 5 years in product marketing within the Edtech industry.
- Strong leadership skills with experience managing and mentoring teams.
- Deep understanding of market research, customer insights, and competitive analysis.
- Exceptional communication and presentation skills, with the ability to influence at all levels of the organization.
- Ability to thrive in a fast-paced, startup-like environment and manage multiple projects simultaneously.
- Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce) is preferred.
Why Join Us?
- Opportunity to make a meaningful impact in children's literacy!
- Work with a passionate, driven team committed to innovation in education!
- 100% remote workplace - with access to an office in Dallas, TX!
- Company expense card with home office stipend for set up!
- Up to 12 weeks of parental leave!
- Urbansitter Membership + $500 childcare credit per year!
Just Right Reader is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
What We Do
Just Right Reader’s Science of Reading Instructional Materials and Resources, developed by award winning educators and literacy experts, accelerate reading achievement and create joyful reading experiences for students, teachers, and families.
Our Science of Reading Literacy Resources feature:
An extensive library of 850+ decodables in English and Spanish
QR codes for every title that link to fun video lessons in multiple languages
Engaging and relatable stories with diverse characters
Research-based, rigorous phonics scope and sequence that aligns to all phonics programs and curriculums
Personalized Take-Everywhere Literacy Packs that extend phonics practice from school into homes
Visit our website to learn more
