Director, Product Marketing

Company Description

At Revalize, we build the software and technology that powers sales of manufactured, complex products. Our customers rely on our software to select and sell everything from commercial ovens, to specialized pumps and valves, to grain elevators, and more. We are the global leader in sector-specific software solutions that help manufacturers optimize revenue operations through design applications, engineering simulations, product selection, CPQ, PIM, visualization, and data analytics.

Headquartered in Jacksonville, FL, we serve over 8,000 customers across the globe.

Revalize is a portfolio company of TA Associates.

Job Description

We are seeking a visionary and strategic Director of Product Marketing to join our team in a remote position based in the United States.

As the Director of Product Marketing, you will lead our product marketing efforts, driving go-to-market strategies, and positioning our products for success in competitive markets. The goal of this integral role is to drive both product success and business growth, with a focus on understanding the customer, creating value, aligning marketing efforts with business objectives.

Location

• Remote in the United States (EST and CST only)

Responsibilities

• Develop a deep understanding of our target market, including ICP, buyer personas, key use cases, and most compelling customer needs. Serve as the subject matter expert (SME) on Revalize’s value propositions, core capabilities and market landscape. 
• Craft clear, compelling and differentiated product messaging, positioning, and proof points based on a deep understanding of the customer and our marketplace; in order to drive marketing, lead gen, and sales activities
• Partner with sales enablement to design a sales enablement strategy that includes product education, competitive intelligence and the creation of high-value sales tools (first call decks, battlecards, solution guides, etc). 
• Own key aspects of the go-to-market process and strategy for our products and align product initiatives across the customer lifecycle to drive specific outcomes such as new logo acquisition and customer retention
• Drive alignment across product, sales, and marketing to ensure internal adoption of marketing assets and consistently capture and apply feedback to optimize return.
• Synthesize market, product, and customer insights to influence the roadmap and ensure a consistent, compelling customer experience 
• Clearly communicate marketing strategies and performance metrics to internal and external stakeholders and escalate blockers, as needed.
• Manage budgets and resources to maximize marketing ROI