Director of Product Marketing

Posted 13 Hours Ago
Be an Early Applicant
Atlanta, GA
Senior level
Software
The Role
As Director of Product Marketing, you will lead a global team, develop marketing strategies, oversee go-to-market initiatives, conduct market research, create sales enablement content, and establish KPIs to measure success, all while driving product adoption and business growth.
Summary Generated by Built In

RELEX Solutions create cutting-edge supply chain and retail planning software. Within our platforms, we have the power and potential to increase adaptability, efficiency and sustainability in the consumer goods and retail value chain. Our impact is tangible; from sustainability and eliminating waste to delighting customers and delivering great tailored tech solutions, we’re curious and passionate challenge-seekers creating the future of retail today.

Our Product Team 

RELEX Product team is pivotal in ensuring our continued growth. We build industry-leading products that fulfil the needs of world’s largest and most advanced retailers and manufacturers. Our products use advanced cutting edge technology like AI and ML while being user-friendly and efficient to use for the thousands of users we have. We have the happiest customers of our industry, and our customers couldn’t run their daily operations without RELEX. What’s more, through optimizing our customers supply chains, we save 11m kg of food waste every year. We are proud of our culture: we have a strong, talented, and ambitious team who doesn’t take themselves too seriously and has lots of fun together. 

Join us as Director of Product Marketing, owning our full retail and wholesale portfolio. This is a full-time role that can be held from our Atlanta office or remotely in the United States. Here’s what you and your team will be responsible for:

Leadership & Team Management: 

  • Lead, mentor, and develop a global team of Product Marketing Managers, fostering a culture of collaboration, creativity, and high performance. 
  • Drive alignment across regional and global teams, ensuring consistency in product marketing strategies and execution. 

Strategy Development: 

  • Own and evolve the global product marketing strategy to support business growth and product adoption. 
  • Partner with Product Management, Industry Strategy, Sales, and Marketing teams to craft differentiated positioning, compelling messaging, and clear value propositions. 
  • Define market segmentation strategies to identify and prioritize target audiences. 

Go-to-Market Leadership: 

  • Oversee the development and execution of comprehensive go-to-market (GTM) strategies for new product launches and feature updates. 
  • Collaborate with cross-functional teams to ensure successful GTM readiness, including enablement for sales, partners, and customer success teams. 

Customer & Market Insights: 

  • Conduct ongoing market research and competitive analysis to understand industry trends, buyer needs, and the competitive landscape. 
  • Champion customer feedback loops, working closely with Customer Success and Product teams to incorporate insights into product marketing as well as product development. 

Content & Enablement: 

  • Oversee the creation of high-impact sales enablement materials, including presentations, case studies, and white papers. 
  • Lead on the content creation for the most high profile events and deliverables. 
  • Ensure alignment of product marketing collateral with overall business goals and brand standards. 

Performance Metrics: 

  • Establish key performance indicators (KPIs) to measure the success of product marketing initiatives and team contributions. 
  • Regularly report on product marketing performance and make data-driven recommendations for improvement. 

We’re looking for:  

  • 8+ years of experience in product marketing, with at least 3 years in a leadership role, ideally within a B2B SaaS or technology environment  
  • Deep understanding of the retail consumer goods value chain, and the software vendors that offer solutions in supply chain, merchandising and operations   
  • Proven success in leading global teams and driving cross-functional collaboration. 
  • Strong understanding of go-to-market strategies, customer journeys, and sales enablement. 
  • Exceptional communication and storytelling skills, with the ability to distil complex concepts into clear, concise, and compelling messaging. 
  • Experience conducting market research and leveraging insights to inform strategy. 
  • Data-driven mindset with the ability to measure and optimize marketing performance. 

Our US Office:

RELEXians can be found around the world, and while we have team members working in 30 states, here, our main office is in Atlanta, Georgia. With a new, inviting and cool office space in Colony Square, when you’re not travelling to customers or working from home, you can explore all there is to do in the area or bring along your pet for a change of scenery. Your future colleagues champion our world-class product and value our approach to flexibility and work-life balance. Our transparent culture is second to none, so don’t be surprised at our impressive development and progression opportunities!

Across RELEX, our people are supported and rewarded. In the US, we go even further. As well as:

  • Competitive compensation
  • The choice to work wherever and however you are most productive
  • 15 days of paid time off, 12 paid sick days, and 13 company holidays

We also offer up to 2 paid volunteer and charity days a year, a generous $500 work-from-home stipend and maternity and paternity leave that covers 12 weeks at full pay (after that, you can take time off unpaid or use your vacation days – it’s up to you). And of course we offer all standard health benefits with various plans to choose from. But that’s not all. 

We’re always ready to welcome new RELEXians to our team because your enthusiasm and expertise allow us to keep innovating and creating the future of planning for retail and consumer brands. If you’re ready to be part of our growth, apply now.

About RELEX:

RELEX Solutions create cutting-edge supply chain and retail planning software. Within our platforms, we have the power and potential to increase adaptability, efficiency and sustainability in the consumer goods and retail value chain. Our impact is tangible; from sustainability and eliminating waste to delighting customers and delivering great tailored tech solutions, we’re curious and passionate challenge-seekers creating the future of retail today.

RELEX is trusted by leading brands including AutoZone, Sprouts, PetSmart, Dollar Tree, and Party City, and has offices across North America, Europe, and the Asia Pacific region. 

Being part of RELEX means being heard, feeling valued and knowing that you can be yourself because you belong. We believe in actions, not words, regarding diverse hiring and employment practices. We take DE&I seriously. We champion and benefit from global diversity. We’re creating and evolving our culture to welcome everyone and value every idea.  

RELEX Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.



Top Skills

AI
Ml
The Company
HQ: Helsinki
981 Employees
On-site Workplace
Year Founded: 2005

What We Do

RELEX Solutions is a leading provider of cutting-edge retail optimization software that’s built for the age of Living Retail, where change is the only constant. We help retailers adapt to every future, faster.

Our cloud-native Living Retail Platform delivers pragmatic AI across all retail functions and at retail scale, removing siloes, rigidities and inefficiencies along the way. We offer a fast lane to value that builds from a foundation of radically improved demand forecasting and supply chain optimization. Our customers leverage this enhanced supply chain visibility into exponential benefits — optimizing their space, allocation, workforce, pricing and promotion strategies, all within our unified platform.

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