Head of Product Marketing

Description: 

ServiceTrade is a leading SaaS company transforming the fire protection, life safety, and mechanical industries. We’re seeking a motivated and skilled Director of Product Marketing to join our growing team. As a Product Marketing Leader, you will lead our growth of our product marketing initiatives, and ultimately own our go-to-market strategy and drive product adoption through compelling messaging, positioning, and storytelling. This "player-coach" role will initially serve as both a senior individual contributor and a team leader, transitioning into full leadership as the team grows. You’ll bridge the gap between product development and marketing, working closely with sales, customer success, and product management to ensure seamless execution of our marketing strategy.

 Why ServiceTrade:

This role is a collaborative position for strategic thinkers, experienced relationship builders, and creative problem solvers. You will be accountable for our product marketing efforts and align them with our overarching business objectives. To be successful in this role, you’ll need to work cross-functionally with Marketing, Product, Sales, and other Go-to-Market (GTM) functions. This includes enhancing the customer journey through strategic development of messaging, positioning, and distribution/promotion strategies aimed at driving customer acquisition, engagement, and retention. You will also inform our business and product strategies with comprehensive market intelligence to ensure continuous delivery of innovative solutions that meet our customers' evolving needs. Additionally, you will develop and present client-facing roadmaps tailored for both internal stakeholders and external audiences.

What sets us apart? Our product is a true GAME-CHANGER that enables customers to grow their businesses by improving operations, productivity, and customer loyalty—keeping them at the forefront of the industry with a massive ROI. We offer:

• Innovative Product: Join a company with a game-changing product that provides massive ROI to our customers and keeps them on the leading edge of the industry.
• Dynamic Environment: Be part of a vibrant, growth-oriented company that values innovation and collaboration.
• Career Growth: Take on a pivotal role with significant opportunities for professional growth and impact.

 About You:

• Strategic Vision: Proven ability to develop and execute a product marketing strategy that drives business growth in a competitive SaaS environment.
• Data-Driven Marketer: Strong analytical mindset with a track record of using data to inform decisions, measure effectiveness, and optimize marketing strategies.
• Master Storyteller: Exceptional storytelling skills, with the ability to craft compelling narratives that resonate with diverse audiences across various channels.
• Collaborative Leader: Adept at working across teams, with the ability to influence and drive alignment across product, sales, and marketing teams.
• Customer-Focused: Deep understanding of the SaaS customer journey, with experience in creating personas and driving product adoption.

 Key Responsibilities:

• Go-to-Market Leadership: Develop and execute product launch strategies, ensuring that our solutions are positioned to win in the market and resonate with our target audience.
• Storytelling & Messaging: Craft compelling product narratives and customer stories that highlight the value of ServiceTrade’s solutions, ensuring alignment with our brand and audience personas.
• Customer-Centric Approach: Build and refine buyer personas, optimize the customer journey, and drive product adoption by addressing customer pain points with tailored messaging.
• Market Research & Insights: Conduct competitive analysis and gather customer feedback to inform product development and refine marketing strategies.
• Cross-Functional Collaboration: Serve as the key liaison between marketing, product, sales, and customer success to ensure cohesive product positioning and go-to-market success.
• Content Development: Lead the creation of impactful marketing collateral, such as case studies, white papers, webinars, and presentations to support sales and demand generation.
• Performance Analytics: Monitor key product marketing metrics (CAC, churn rate, product usage) and use insights to refine strategies and drive continuous improvement.
• Team Leadership: Mentor and develop a high-performing product marketing team, with a focus on growth, creativity, and excellence as the team scales.

 Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 7+ years of experience in SaaS product marketing.
• 3+ years of leadership experience including strategic planning, goal setting, and people management.
• Strong understanding of go-to-market strategies, product launches, and product positioning.
• Proven experience in collaborating with product management, sales, and customer success teams.
• Demonstrated ability to manage and optimize key marketing metrics such as CAC, churn rate, and product usage.

A few things you want to know:

What does ServiceTrade do?

Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce. 

Ok, so why should I care about that?

Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It’s why we get excited about serving a market that you might never have thought about before.

What kind of working environment do you have?

We’ve transitioned from a start-up to a scale-up -- that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our About Us page. 

What kind of benefits do you offer?

• Medical with Blue Cross Blue Shield NC (2 options)
• Dental and Vision with Unum 
• Company-paid Life insurance, STD and LTD 
• Voluntary benefits including Supplemental Life Insurance, HSA, FSA and Dependant Care, Critical Illness and Accident  
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave 
• Quarterly Volunteer Program 

Want to know more? 

Go ahead and apply! Let’s get to know each other.

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EEO Statement:
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered.(AL,AZ,CA,CO,CT,DE,FL,GA,IL,IN,KY,MD,MI,MO,NY,NC,OH,OR,PA,SC,TN,TX,UT,VA,VT,WA)

Please Be Aware of Recruiting Scams

To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.