Director, Product Marketing - GTM

About the Opportunity 

Contentful is a leading composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, Ninetailed by Contentful and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations of all sizes around the world, including nearly 30% of the Fortune 500.

As the Product Marketing Director focused on Go-to-Market activities, you will be responsible for leading the creation and execution of comprehensive GTM strategies for our product portfolio. You will work closely with cross-functional teams including Sales, Product, Marketing, and Customer Success to ensure product positioning, messaging, and launch initiatives are aligned with business objectives and activated across global sales teams. Your insights will directly influence product adoption, market share growth, and customer engagement.

What to expect?

We’re looking for an innovative and strategic Product Marketing Director to lead GTM efforts as we continue to expand our product offerings and customer base. This role is critical in shaping the strategy and execution of our GTM plans to drive revenue growth and market presence, and the ideal candidate will have experience with: 

• Go-to-Market Strategy: Develop and execute the overall GTM strategy for the product portfolio, including product and feature launches and updates, strategy, execution and measurement of sales plays, and coordination with marketing strong product and customer proof within integrated marketing campaigns. Ensure alignment with business goals, target audience needs, and market opportunities.
• Market Research & Analysis: Coordinate market research to identify customer needs, competitive landscape, and emerging trends. Use insights to shape product positioning, messaging, and segmentation.
• Competitive & Industry-focused Positioning & Messaging: Lead a small team of PMMs focused on messaging tailored to various buyer personas, use cases and industries, ensuring alignment across all touchpoints, including sales enablement materials, campaigns, and more.
• Cross-functional Collaboration: Work closely with Sales, Product, and Marketing teams to define product value propositions, develop collateral, and create sales tools that enable successful product adoption.
• Sales Enablement: Provide training and resources to sales teams to ensure they are equipped to communicate the value of our products effectively and close deals. Track and measure sales performance post-launch.
• Customer Advocacy & Feedback: Collaborate with the Customer Success and Customer Advocacy teams to gather feedback and incorporate customer insights into future product development and messaging.
• Metrics & Performance Tracking: Establish KPIs to measure the success of GTM activities, track performance, and provide data-driven recommendations for future strategies.

What you need to be successful?

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 8+ years of experience in product marketing, with 3+ years of experience as a Product Marketer Director+ 
• Ability to demonstrate a well-established Product Marketing playbook
• Experience finding new areas of product-market fit, then bringing brand new products to market — you have an innovative mindset (and a track record to prove it)
• A successful and referenceable track record of helping drive product adoption and revenue for a SaaS software product
• Experience building sales enablement programs and content to support product understanding
• Experience analyzing and activating new pricing and packaging options
• Strong analytical and problem-solving skills, with the ability to synthesize data and market insights into actionable strategies.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
• Experience with sales enablement, content creation, and developing sales training programs.
• Ability to thrive in a fast-paced, collaborative, and high-growth environment.

What’s in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees  and 85% of costs for your dependents. 
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss,  education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family 
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business. 

California Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of California if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

California Salary Range: $278,000 - $312,000
[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]

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