Director, Product Marketing & Growth

Stability AI is seeking a Director of Product Marketing & Growth to build and lead a team responsible for B2B and B2C go-to-market, customer acquisition, retention, and ultimately, revenue growth. Reporting to the VP of Marketing & Communications, this role will own the strategy and execution for product marketing & growth across Stability AI’s enterprise solutions and professional creative applications.

It’s an exciting opportunity to build something from the ground up in generative AI, and play a key role in transforming professional visual media creation.

This role will require an understanding of the generative AI ecosystem and the visual media production pipeline. 

This is a fully remote role based in the United States.

Responsibilities

• Build and lead a high-performing team of Product Marketing Managers and Growth Marketing Managers.
• Own positioning, messaging, and go-to-market strategy across Stability AI’s B2B and B2C suite of products.
• Develop and execute marketing strategies that drive enterprise pipeline acceleration and B2C user acquisition.
• Lead demand generation initiatives, including multi-channel campaigns, ABM programs, and sales enablement, equipping the sales team with compelling content to drive customer engagement and deal conversion.
• Oversee major product launches, industry events, and strategic co-marketing initiatives with partners like AWS and Microsoft to accelerate adoption.
• Ensure the growth marketing function drives acquisition and retention, optimizing SEO, CRM, and paid media.
• Define and track KPIs including pipeline contribution, conversion rates, retention, CAC, and LTV.
• Stay ahead of industry trends, competitor strategies, and emerging growth opportunities in AI, content creation, and enterprise software.

Qualifications

• 10+ years of experience in product marketing, growth marketing, or digital marketing, with at least 3 years in a leadership role.
• Proven track record of driving both B2B pipeline and B2C user growth, with a strong understanding of enterprise sales motions and digital acquisition strategies. 
• Expertise in GTM strategy, positioning, and messaging, with experience translating technical concepts into clear, compelling narratives.
• Relentless in measuring marketing effectiveness, leveraging data and insights to continuously optimize performance and maximize impact.
• Ability to thrive in a high-ambiguity, fast-moving environment and balance leadership with tactical execution.
• Deep understanding of the visual media generative AI ecosystem and active experimentation with generative AI tools.
• Experience in working with companies like AWS, Microsoft, or enterprise cloud providers preferred. 

Compensation

The salary range for this role is between $185,000 and $205,000 USD. Individual pay within the range is based on factors like job-related skills and experience. Total compensation also includes stock options and benefits.

Equal Employment Opportunity:
We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or other legally protected statuses.