Director, Partnership Strategy

WHO WE ARE  

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

Our mission is to create a state-of-the-art Activation Partnership Enablement team – centered in platform and intelligence as a key differentiator.  We want to lead the market seamlessly integrating first-party and strategic prospect behavioral data into our go-to-market for activation – from RFI responses to proposals and pitches. Through a “One Zeta” approach to collaboration across business units, we aim to provide our clients with insightful intelligence, innovative activation strategies, and grounded in deterministic measurement; as well as repeatable set up and process for execution.  By doing so, we strive to unlock the true potential of media spend, establish Zeta as an irreplaceable partner, and drive predictable and repeatable outcomes for our clients and agency partners.  

RESPONSIBILITIES 

We are seeking a dynamic Director of Activation Strategy on our Activation Partnership Enablement team to support clients located in the Central US region. The ideal candidate will play a crucial role in integrating state-of-the-art platform and intelligence capabilities, enhancing our approach in the market. This role is essential in leveraging first-party and strategic behavioral data to develop innovative activation strategies and deliver deterministic measurement to unlock the full potential of media spend. Through collaboration across business units and contributing to business and media thought leadership, the Director, Activation Strategy, will contribute to the growth and success of our clients and our company. 

• Strategic Development: Assist in developing and implementing strategic direction and operational standards for the Activation Partnership Enablement team, including go-to-market (GTM) consistency, templates, best practices, and playbook standardization.  
• Account Prioritization: Work with the Partnership Enablement Taskforce (Marketing, Solutions) to prioritize and identify key accounts to support and determine the level of engagement with the Strategy team.  
• Sales Support: Support sales on pitches or calls qualified for Strategy resourcing—priority partnerships, Zeta high-opportunity cross-sells, and the top 10% of case requests.  
• RFP Frameworks: Develop strategic frameworks for key RFPs, contribute to the methodology and approach, and coordinate with the Partnership Enablement Taskforce to deliver final products to the Activation Partnerships team.  
• Client Partnership: Partner with Activation Partnership leads and clients to deeply understand their needs, providing strategic media recommendations that align with their objectives.  
• Process Optimization: Uphold, optimize, and refine the "pre-sales" flow—ensure teams are closely following the Case Requests to deliverable process for efficiency and maintaining high-quality outputs.  
• Data Integration: Champion and translate the integration of Data Cloud intelligence at the core of solutions, incorporating firstparty data and behavioral insights into all activation strategies to ensure a data-driven approach.  
• Innovation Promotion: Encourage innovation within the team to develop and implement advanced, practical activation strategies that lead the market.  
• Cross-Unit Collaboration: Collaborate across business units (CRM, ZX, Actions), ensuring seamless communication and integration of insights and capabilities.  
• Measurement Frameworks: Work closely with Activation Analytics and Data Cloud Analytics teams to develop appropriate, repeatable measurement frameworks and set expectations on suitable reports at the client and campaign level, requiring situational understanding: 
  • Standard dashboards  
  • Agile Intelligence  
  • Cadence and frequency  
  • Spend level  
• Industry Awareness: Keep abreast of industry trends, technological advancements, and the competitive landscape to continuously refine and adapt strategies.  
• Team Culture: Promote a culture of excellence and innovation within the team. Representation: Represent the Activation Partnership Enablement team in internal meetings and client engagements, showcasing our capabilities and successes.  
• Product Feedback: Inform the product roadmap by providing feedback and meeting with Product teams on client and activation priorities

BENEFITS & PERKS 

• Unlimited PTO 
• Excellent medical, dental, and vision coverage 
• Employee Equity and Stock Purchase Plan 
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance 

And more!!   

This is remote role based in LA.

SALARY RANGE 

The salary range for this role is $130,000 - $150,000.00, depending on location and experience. 

PEOPLE & CULTURE AT ZETA 

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS! 

https://zetaglobal.com/press/?cat=press-releases 

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