Director, Partner Marketing Growth

As ActiveCampaign’s Director, Partner Marketing Growth, you’ll play a key role in driving revenue growth through ActiveCampaign’s partner marketing programs. You’ll manage partner marketing and work closely with our channel sales team to drive both acquisition of new partners and growth in existing partner relationships. ActiveCampaign has a large solutions partner and affiliate ecosystem, and is looking to expand and modernize these programs; you’ll also have the opportunity to help shape a critical, company-level strategic initiative.

What your day could consist of:

• Collaborate with the channel revenue team to acquire and grow solutions partners with top-line revenue acceleration as the primary goal
• Develop ActiveCampaign’s comprehensive to, with, and through partner strategies
• Coordinate assets and programs to grow revenue from existing ActiveCampaign partners, including MDF, whitelabel content, private events, and to/with/through marketing
• Bring ActiveCampaign’s partner programs to market, managing acquisition of new partners across partner programs (in collaboration with sales teams)
• Manage and grow ActiveCampaign’s affiliate program, inclusive of traditional affiliate partnerships and content creator partnerships
• Partner with content creator affiliates to create and distribute sponsored content across their channels, in collaboration with other marketing functions
• Monitor and report on performance of ActiveCampaign’s affiliate and content creator programs

What is needed:

• 12+ years of marketing experience, including 4+ years as a partner marketing leader and a clear track record managing partner and affiliate programs. 
• Experience with SaaS partner programs is required 
• Experience managing partner marketing programs, including partner events, partner enablement, and MDF
• Experience with content creator partnerships is preferred
• Expert communication skills, spanning collaboration with internal teams and ability to interface with and build relationships with partners
• Revenue-oriented, with the objective of driving growth through strong relationships across multiple types of partner programs

About ActiveCampaign:

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. 

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here. 

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

Perks and benefits:

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm

-Open paid time off

-Generous 401(k) matching program with immediate vesting

-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend

-Access to professional development resources through LinkedIn Learning

-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.