Director of Paid Social

About Us:
Home Solutions is a prominent and rapidly expanding digital lead generation business in the U.S., specializing in connecting homeowners with the best service providers for their needs. With over 47M+ proprietary audience members and prime real estate in search engines, we are on a mission to make homeownership easier. Launched in 2017, we’ve achieved remarkable growth and are poised for continued expansion.

We are currently seeking a Director of Paid Social to lead and scale our social media efforts, delivering innovation and growth breakthroughs.

Position Overview:
In this role, you will be responsible for the strategic direction and execution of our paid social media initiatives. You will focus on driving customer acquisition growth at a profitable ROI. The role demands deep expertise in paid social media marketing and relentless performance-oriented mindset.

Your Day-to-Day:

• Drive strategy and execution for Paid Social (with a focus on Facebook and Instagram), ensuring alignment with overall company growth objectives.
• Oversee the development of high-impact, data-driven campaigns designed to optimize performance and maximize ROI.
• Establish operational excellence in campaign execution, ensuring adherence to industry best practices and process improvements.
• Drive high-velocity creative testing and scaling of successful ad formats, messaging, and targeting.
• Mentor and manage a team of social media specialists, fostering professional growth and ensuring alignment with business objectives.
• Collaborate with cross-functional teams, including Revenue Operations, Partnerships, and Creative, to ensure cohesive marketing strategies across channels.
• Stay ahead of industry trends, identifying and leveraging new opportunities in paid social media to maintain a competitive edge.
• Build a high-performing team with a focus on innovation, accountability, and measurable results.

About You:

• 6+ years of experience managing and scaling paid social media campaigns, with a focus on Facebook and Instagram.
• Proven track record of managing $5M+ budgets for customer acquisition and achieving meaningful growth.
• Expertise in Facebook Ads Manager, audience segmentation, bidding strategies, and campaign optimization.
• Proficiency in Excel and other data analysis tools, with the ability to interpret data and translate it into actionable insights.
• Demonstrable experience in creating compelling ad creatives and delivering measurable outcomes.
• Strong communication and collaboration skills, with the ability to build relationships and influence stakeholders across teams.
• Entrepreneurial mindset and adaptability, thriving in an environment with no pre-set playbook.
• Alignment with our Core Values: Grow Without Limits, Get After It, Act With Focus, and Build The Team.

Why You Should Join Us

• Results: Home Solutions is the fastest-growing marketplace company in the home services category.
• Opportunity: Home services is a $600 billion market that largely still operates like it’s 1999.  During the next decade, we anticipate a huge digital transformation in the category, and marketplace companies will lead the way.
• Ownership & Impact: We seek talented people with the desire to own and run parts of the business that drive company performance. Leadership is fully aligned and incentivized around our growth-focused mission.
• Exposure & Learning: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed 100s of employees, and run campaigns with Fortune 500 brands. The opportunity to build new skills and learn from smart people is endless.
• Career Growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
• Stability: We are privately owned, have no debt, and have significant cash to invest – we’re “rock-solid” financially.
• Fun: The team has a high bar for excellence, but also a real interest in each other and making work fun.

The Package:
As a full-time employee, you’ll enjoy:

• Competitive compensation and benefits, including health, dental, and vision coverage.
• Flexible time off and an annual Relax & Recharge Bonus.
• Annual Learning & Development stipend to support your professional growth.
• Up to $75/month mobile reimbursement.
• In-office perks, including snacks, coffee, and a variety of beverages (Raleigh and Charlotte locations).

EEOC Statement:
We are an equal opportunity employer and consider all applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or other discriminatory factors. Note: Immigration sponsorship is not provided for this role, and all offers are subject to a background check.