ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.
When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we’ve been leading the way in a lot of ways.
We’re…
- The only U.S.-made infant formula to use organic, grass-fed whole milk
- The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list
- The first infant formula company to receive Clean Label Project’s Purity Award (and we test for 700 contaminants vs the required 400)
- We ran the largest clinical trial by a new infant formula brand in 25 years—clinically proving our benefits vs a leading infant formula like:
- Less spit up
- Softer poops
- Easier digestion
- More efficient weight gain
- Enhanced nutrient absorption
- Longer stretches between nighttime feeds*
With >$250M in funding, we’re shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >275 people that stretches across the country.
We're proud to offer competitive, family-first benefits, including but not limited to:
- Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
- Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion!
- 16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
- Up to 6% 401(k) Match to help you plan for your future.
- Company equity for every employee: because when we succeed, we succeed together!
Visit our site to learn more, and check out some recent press on ByHeart:
- White House Roundtable: President Biden Meets with Infant Formula Manufacturers
- Business Insider: ByHeart Announces Published Data in a Scholarly Journal on Benefits of The Novel High Quality Protein Blend in Their Groundbreaking Next-Generation Easy to Digest Infant Formula
- Governor Wolf Press Conference: Gov. Wolf highlights state investment in ByHeart, first new formula manufacturer in 15 years
- CBS News: As parents scramble to find baby formula, a new manufacturer is seeing soaring demand
- Forbes: A Startup Wanted To Make A Better Baby Formula. It Took Five Long Years.
*based on data from infants at approximately 4 months of age
About the Role
We’re looking for an innovative and results-driven performance marketing leader to join our Growth team as the Director of Digital Paid Media. This key leadership role will focus on driving sustainable omni-channel sales growth, with a particular emphasis on direct-to-consumer (DTC) customer acquisition. As a strategic visionary, you’ll utilize your expertise in digital acquisition channels, creative optimization, and data-driven decision-making to deliver measurable, scalable business results.
You will spearhead performance marketing initiatives across platforms like Search, Social, and Programmatic, taking end-to-end ownership of account structures, bid/buying strategies, creative testing, and landing page optimization. Success in this role requires a proven ability to manage significant budgets, own a high performing ad-creative process, and leverage advanced analytics tools such as MMA/MTA reporting and incrementality testing to optimize for growth and efficiency.
Key Responsibilities
- Strategize and Execute: Develop and implement a forward-thinking paid media strategy that ensures efficient budget allocation, aligns with business objectives, and delivers on growth targets.
- Lead Creative Excellence: Oversee a robust creative testing framework in partnership with Brand and Creative teams, ensuring campaign assets are innovative, impactful, while remaining aligned with the broader brand narrative.
- Optimize Through Data: Collaborate with Analytics to enhance tracking, measurement, and reporting systems. Regularly analyze performance metrics, surface actionable insights, and present compelling updates to senior leadership.
- Foster a High-Performing Team: Mentor channel analysts and manage relationships with external agencies to drive accountability, alignment, and outstanding performance outcomes.
- Champion Innovation: Promote a culture of testing and experimentation by leveraging a hypothesis-driven approach to uncover optimization opportunities that elevate acquisition efficiency and user experience.
- Stay Ahead of the Curve: Act as the go-to expert on evolving consumer behavior, competitor activity, and cutting-edge tools in media buying, personalization, and marketing attribution.
Qualifications
- Experience: 6+ years of hands-on DTC paid marketing experience, including at least 2 years in-house at a high-growth consumer brand. A strong background in Paid Search, Paid Social, and Programmatic media buying is essential.
- Creative Vision: Demonstrated success managing a fast-paced, high-quality ad creative process that balances data insights with emerging trends.
- Analytical Expertise: Exceptional ability to synthesize and interpret complex data sets, uncover actionable insights, and develop models to inform decision-making.
- Communication Skills: Excellent ability to communicate complex concepts clearly and persuasively to technical and non-technical stakeholders. Proven track record of influencing cross-functional teams and senior leaders.
- Innovative Mindset: Proactive and forward-thinking, with a strong grasp of industry trends, emerging technologies, and advanced attribution tools.
Why Join Us?
- High-Impact Role: Take ownership of a critical function in a fast-paced, high-growth environment.
- Collaborative Culture: Work with a team of passionate, talented professionals who value innovation, creativity, and data-driven results.
- Cutting-Edge Tools: Gain access to advanced platforms and resources to execute impactful strategies.
- Career Growth: Shape the future of our performance marketing strategy and make a tangible impact on our business success.
The minimum annual salary for this position is $170,000 and the maximum is $190,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Top Skills
What We Do
Founded in 2016, ByHeart is a fully integrated baby nutrition company dedicated to empowering parents with choice: we want ‘best nutrition for baby’ to be possible for every parent out there.
We build each product from ground up: a team of pediatricians, breastmilk researchers and nutrition experts at the forefront of immune, cognitive, digestive and microbiome health informs our next-to-nature approach; we hand-pick the most wholesome ingredients from partners and farms that we consider family; we take pride in what we put in and in what we keep out of each recipe. On track to become only the 4th fully-integrated, FDA-registered baby nutrition company in the US, we blend in our own facility in Reading, PA with a proprietary small batch process to retain highest ingredient quality. Innovation isn’t easy, but we believe babies – and their parents – deserve a better feeding future.
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