Director of Online Advertising
This is a fully remote position.
Employment Type: Full-Time
About Life Line Screening:
At Life Line Screening, our mission is to empower individuals to take control of their health through preventative health screenings. For over 30 years, we have been trusted by millions to provide accurate and convenient health screening services that help people understand their risk for cardiovascular disease, stroke, and other chronic conditions. We believe in the power of early detection and the impact it can have on lives.
Position Summary:
First, this role requires passion for spreading the word on the importance of potentially lifesaving screenings for cardiovascular disease & stroke risk which Life Line Screening performs every day through our advertising. Creating, implementing, and managing our advertising channels to educate people about Life Line Screening’s services and appointment bookings is the highest priority.
We are seeking a highly skilled and innovative Director of Online Advertising to lead our paid online advertising efforts. This individual will be responsible for managing our Online Advertising team to drive growth in revenue and sales through customer appointment bookings in an optimized and cost-effective manner. This person will oversee all aspects of our digital ad campaigns and must be an expert in driving revenue growth with multiple platforms, including Meta, Twitter, TikTok, Google AdWords and Bing. The person must have a proven track record in growing and scaling online advertising revenue. The ideal candidate will have a minimum of 5 years of experience in managing large-scale online advertising campaigns and will bring a deep understanding of online sales funnels, optimization, conversion metrics, and advertising platforms to drive substantial growth and scale of revenue.
Key Responsibilities:
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Strategic Leadership: Develop and execute comprehensive online advertising strategies that align with Life Line Screening’s growth goals and mission.
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Team Management: Lead, mentor, and grow a team of digital marketing professionals, ensuring effective collaboration and continuous improvement.
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Campaign Management: Oversee national campaigns across Meta, Twitter, TikTok, and Google AdWords, YouTube, & more ensuring they are creative, innovative, and optimized for performance. Landing page design and creative understanding included.
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Optimization & Reporting: Utilize reporting and analytics tools to monitor campaign performance, optimize for conversion, and provide actionable insights.
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Innovative Campaign Development: Continuously explore new advertising methods, platforms, and creative approaches to keep Life Line Screening at the forefront of online advertising.
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Budget Management: Manage and allocate advertising budgets efficiently to maximize ROI and meet company objectives.
Qualifications:
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Passion and belief in Preventive Cardiovascular Screenings to support health and longevity.
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Collaborative leader with creativity and integrity proven in the workforce.
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Minimum of 5 years of experience in managing large-scale online advertising campaigns and a Team.
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Extensive experience with Meta, Twitter, TikTok, YouTube, AdWords, and Bing advertising platforms.
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Proven track record of managing and leading teams, as well as growing revenue in the ad platforms.
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Bachelor's Degree
Top Skills
What We Do
Life Line Screening is a national provider of clinical trial and research participants, derived from mobile community-based preventive health screenings. We are an amazing story of progression and growth. Our mature national preventive screening business helps clinical trial and research companies drive medical advancement using participants from our well qualified 7.5 million customer base. For 25 years, Life Line Screening has screened over 9 million people for stroke, cardiovascular disease and other chronic illnesses. Every year, we screen 700,000 people, face-to-face, with our employee Clinicians in thousands of locations throughout the United States. From our screening business, we utilize health and demographic data of our customers to segment and pinpoint the right candidates for clinical trial and research enrollment studies. Visit us at https://www.clinicaltrials.lifelinescreening.com for more information.
Additionally, we provide in-home testing through our Detect-It brand, as well as annual wellness exams to people age 65 or older.
Our sister company, Life Line Community Healthcare is a national healthcare screening company that conducts mobile events, telehealth visits and home testing services for health plans to reach their value-based care goals. Our platform model closes HEDIS care gaps, collects member health risk data, identifies emerging health risk and improves Star ratings. We move at the speed of a health plans most pressing needs and deliver a holistic member experience that matters. Visit us at https://www.lifelinecommunityhealthcare.com for more information.
