Director, Media Analytics

Posted 10 Days Ago
Be an Early Applicant
Bellevue, WA
178K-241K Annually
Senior level
Other • Utilities
The Role
Lead the Media Analytics team, driving strategic media investment decisions through data insights, performance measurement, and team management.
Summary Generated by Built In

T-Mobile is in pursuit of exceptional talent to join our executive team. We’re committed to excellence and innovation, and we are on the lookout for a leader who can steer our company towards new heights of success. In this pivotal role, you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team, you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success.

Media Analytics is a team with vision and creativity, driving business value at the intersection of Marketing, Strategy, and Analytics. We are problem solvers and doers who apply rigorous analytics to assess and steer T-Mobile’s enterprise media investments, driving growth through our marketing channels. We combine our ability to dive into the data with business acuity – we understand the drivers of performance through every stage of the funnel and guide leadership on key media investment decisions.
We are seeking a tech-savvy, analytically minded, strategic leader with particular interest in media measurement and superb communication skills to drive the discussions of media optimization and performance with each product line of business. You will align with marketing leaders on key media & business performance questions, create measurement plans across various tools, consolidate results and insights, communicate learnings, and make recommendations on future marketing and media strategy. In addition, you will own and drive our Media Test & Learn program, across multiple media partners ensuring technical measurement capabilities, analytical rigor, strategic prioritization, business-led outcome metrics, and proactively managing stakeholders.

Job Responsibilities:

  • Be the thought-leader of how to consolidate insights from across multiple analytical tools, to deliver impactful, actionable insights to optimize and drive more efficient media investment decisions
  • Build trust and ensure strong partnerships with Marketing leaders; communicate media performance analytics to cross-functional stakeholders
  • Lead the prioritization and implementation of media tests for maximum learnings and impacts; consolidate results and learnings into thematic learnings and recommendations
  • Understand current state of digital media test/control capabilities with all T-Mobile media partners, and create a testing roadmap & vision (Display, Search, Social, Online Video, etc)
  • Develop the foundational data elements and pipelines to enable the measurement you’ve envisioned, partnering with vendors, agencies, and internal teams
  • Lead an analytical and technical team, and prioritize work effectively, for a balance of long-term measurement enablement and short-term insights, and across the T-Mobile enterprise portfolio


Education and Work Experience:

  • Bachelor's Degree Quantitative field, such as engineering, operations research, mathematics, computer science, statistics, business, economics, finance (Required)
  • Master's/Advanced Degree Quantitative field, such as engineering, operations research, mathematics, computer science, statistics, business, economics, finance (Required)
  • 10 years' experience Work experience and demonstrated ability in an analytics role Required
  • 3 years' experience leading a team with technical, business analytical, and data science skillsets Required


Knowledge, Skills and Abilities:

  • Data and Analytics: Deep knowledge with data and analytics: regression models, data transformation/ETL, statistical testing, scripting, visualization, data environments, and AI/ML tools (Required)
  • Marketing, Advertising, Media: Familiarity with marketing, advertising, and media, particularly digital media (Programmatic Display, OTT/Online Video, Streaming Audio, Social, Search), AdTech stack, media attribution measurement (MMM, MTA), and Adobe Analytics a plus (Required)


Licenses and Certifications:

  • At least 18 years of age
  • Legally authorized to work in the United States

  • Travel:
    Travel Required (Yes/No):No
    DOT Regulated:
    DOT Regulated Position (Yes/No):No
    Safety Sensitive Position (Yes/No):No

    Base Pay Range: $177,800 - $240,600

    Corporate Bonus Target: 25%

    The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as qualifications and experience, so the actual starting pay will vary within this range. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year.

    At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

    Never stop growing!
    As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
    T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
    Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

    Top Skills

    Adobe Analytics
    AI
    Data Environments
    Data Transformation
    ETL
    Ml
    Regression Models
    Scripting
    Statistical Testing
    Visualization
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    The Company
    HQ: Bellevue, WA
    89,016 Employees
    On-site Workplace

    What We Do

    T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint.

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