Director, Marketing Strategy & Growth

Job Summary:

SCANA Energy is one of the largest and most trusted natural gas providers in the Georgia market. As we look to the future, we recognize the importance of growing and evolving aspects of our business to provide a modern and customer-centric experience. We’re looking for a leader to drive forward this growth and evolution, while providing humble yet confident leadership for stakeholders and team members.

The right candidate has a track record of achieving results while evolving organizational capabilities, setting a vision for success while also having disciplined execution, and building strong teams through clarity, accountability, and unifying culture.

The Director, Marketing Strategy & Growth is accountable for:

• Developing and executing full-funnel marketing and sales strategies that drive profitable customer acquisition and retention

• Enhancing brand awareness and reputation

• Driving product adoption and expansion

• Evolving team and organizational capabilities.

Responsibilities:

• Strategy Development: Create and implement a data-driven marketing strategy to achieve profitable customer acquisition, engagement, and retention goals, including identifying target audiences and key performance indicators (KPIs).  Collaborate with sales leaders to support the development and implementation of inbound and outbound phone selling strategies

• Capability Building and Team Leadership: Provide guidance, coaching, and development opportunities to team members while fostering a culture that promotes trust and belonging, continuous learning and results orientation.

• Campaign Management: In partnership with external agency partners, design and manage marketing and sales campaigns across multiple channels like direct mail, paid advertising, organic search, social media, content marketing, email marketing, phone-based sales, and affiliate programs, constantly optimizing for performance. 

• Full-Funnel and Cross-Channel Integration: Drive demand and inbound interest and improve conversion by maximizing content, web traffic, aligning offline and online tactics, and increasing conversion to sales. Partner with web product team to deliver enhancements and improvements that support profitable growth.

• Brand Health & Reputation Management: Develop and govern a relevant and differentiated brand strategy and, in partnership with the customer experience leader, drive internal alignment and translation of brand strategy into customer touchpoints. Oversee brand partnerships, PR, social impact, and reputation efforts.

• Product Adoption and Expansion: In partnership with product and sales leaders, monitor adoption of new products. Embed product marketing strategies into GTM programs by defining value props, creating impactful messaging and understanding audiences. Drive cross-functional alignment and coordination of GTM.

• Cross Functional Collaboration: Collaborate closely with product, sales, customer care and other teams to align efforts with overall business goals, achieve results through others, and ensure a seamless customer experience across touchpoints. 

• Data Analysis and Insights: Utilize data to track and measure the effectiveness of the team’s work, building and socializing results and related insights and narratives. Continuously monitor performance and optimize where necessary. Partner with the sales optimization team to implement best practices in data management and analytics.

• Understand the Market: Conduct market research and competitive analysis in order to develop targeted marketing campaigns, offers, acquisition and retention tactics and identify opportunities for product expansion.

Required Skills:

• An ownership mentality – initiative, accountability, and genuine interest in contributing to company success.

• Proven track record of developing and implementing successful sales and marketing campaigns, including phone-based selling strategies, that drive customer acquisition, revenue growth and support product expansion.

• Strong knowledge of performance marketing and digital strategies, including ecommerce, search, programmatic and beyond, data and audience strategies, social, and content marketing.

• Analytical mindset, with the ability to interpret data and make data-driven decisions.

• Excellent communication, leadership, and collaboration skills, with the ability to influence and inspire cross-functional teams.

• Passion for driving outcomes and belief that more is possible. Independent and able to operate within ambiguity. High curiosity- seeks new ways and challenges norms.

• Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously. Proven operational discipline.

Minimum Education and Experience:

• Senior-level marketing experience with 10 years in marketing leadership roles.

• Understanding of the energy or other highly regulated industries.

• Experience and success working in a complex, matrixed organization.

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Work Authorization: Applicants must be authorized to work in the US on a full-time basis. Unfortunately, a current or future need for sponsorship is not supported or available for this position.

Salary Range:

$144,080.00 - $230,530.00

*This range reflects base pay only. Incentive earnings, like commissions or bonuses, are not included.

This role is also eligible for an annual incentive plan based on company performance. 

How We Support Your Wellbeing:

Our employees are our most valuable asset. That’s why at IGS, we are committed to offering a holistic benefit program that allows employees to stay healthy, feel secure, and maintain flexibility in their wellbeing journey.

• Healthcare Essentials: Comprehensive coverage including medical (plus free telehealth), dental, vision, and employer health savings account contributions.

• Mental Wellbeing: Robust support through Headspace and free mental healthcare visits for you and your dependents.

• Family Planning Support: Extensive assistance with Maven, paid family and caregiver leave, and fertility, adoption, and surrogacy services.

• Financial Readiness: Strong financial foundation with a 401(k) plan, company match, and access to financial wellbeing tools.

• Work-Life Balance: paid time off, tuition reimbursement, paid leaves, employee hardship fund, and a wide range of additional perks.

Equal Opportunity Employment:

It is the policy of IGS Energy to ensure equal employment opportunity in accordance with all applicable federal and state regulations and guidelines. Employment discrimination against employees and applicants due to race, color, religion, sex (including sexual harassment), national origin, disability, age, sexual orientation, gender identity, military status, and veteran status or other legally protected class under applicable law is prohibited.