Director, Marketing Strategy and Operations

Build your best future with the Johnson Controls team 

As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.  Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away! 

What we offer: 

• Competitive salary and bonus plan

• Paid vacation/holidays/sick time 

• Comprehensive benefits package including 401K, medical, dental, and vision care 

• On the job/cross training opportunities 

• Encouraging and collaborative team environment 

• Dedication to safety through our Zero Harm policy 

What you will do:

As the Director of Marketing Strategy and Operations you will be responsible for driving function-wide priorities to improve go-to-market efforts that directly impact 23 billion in global revenue.  You will be in a unique position to work across the Marketing function. You will report to the Vice President of Marketing Strategy and Operations and will have frequent interaction with the Chief Marketing Officer, Marketing Leadership Team, Executive Leadership Team (ELT), extended ELT, and Global Field Operations (GFO), Corporate functions, Regions and Global Products. The role will serve on the extended Marketing Leadership Team.

How you will do it:

Marketing strategy and transformation. Develop framework and progress tracking for transformation program of the global function that includes (but not limited to) campaign structure, squad structure, MarTech, Demand Gen, ROI measurement, training and development, brand amplification, campaign operations, and more.  Lead one or more work threads as program director. Partner with MLT and business leaders to develop  annual strategic goals for the global function linked to company’s Long Range Plan (LRP) and annual business priorities. Document Marketing strategy and maintain walkaround deck.  Support monthly report-outs to Presidents’ Council and Executive Committee related to general updates on the function, operational (budget) reviews and ROI performance.

Global budget operations and planning. Partner with Office of CFO and CFOs in Regions and PBUs to functionalize the global marketing budgets into one single budget by confirming spend to “pocket swap”, creating project plan with phased approach, leading cross-functional team and driving alignment with business and Finance.  Also work with Finance teams in Corporate, Regions and Global Products to clean up all “hidden factories” of spend that fall under Marketing in the Finance system (OneStream).  Work with Procurement to identify and monitor Marketing category spend in Ariba (and beyond) and compare to Finance data.  Work closely with Finance partners to monitor and report on monthly budget status for global function (both SIB and NSIB).  Develop network of Finance partners across the organization.  Establish and coordinate annual planning process with Marketing Leadership Team…drive alignment on investment priorities…define process cadence and deadlines … and collect budget detail aligned to Marketing spend categories and 10 campaigns.  

Campaign standardization and operations. Own and lead transformation of marketing automation for North America, EMEA and LATAM – a major project to move JCI from existing go-to-market platform (Eloqua) to Salesforce Marketing Cloud.  This will include developing program plan, managing governance structure and team members (indirectly) across the business and functions, managing relationship with external technology partner, and reporting out to various stakeholders.  Also, create and implement campaign standards and process for 10 global campaigns to align all Regions and Global Products in Salesforce including stakeholder alignment on solution, system updates (e.g., Salesforce) and training/communication execution to operationalize processes and changes in day-to-day campaign execution. Support marketing automation tool evaluation and optimization. Drive implementation of standard campaign plans for each of 10 campaigns.

ROI marketing. Support development of standard reporting on global function KPIs around people (talent), process (operations), technology (MarTech and AI) and performance (funnel marketing). Coordinate inputs from multiple sources. Partner with Data team in GFO to expand marketing attribution reporting across global function. Identify scope of different audiences for report-outs and align respective material to each group.

Talent operations. Create career roadmap framework for Marketing sub-job families and work with MLT to develop and document role expectations and development plans for each grade level.  Also partner with HR operations to align FTEs in Workday to Marketing job family (“Marketing”) and sub-job families…and to re-align non-marketing FTEs to other job families in the system. Create monthly reporting on FTEs with Finance on Marketing headcount and expense by business area.

Special projects and ad hoc Marketing support. Support various special projects and quick-help requests for CMO, MLT and VP Global Marketing Strategy and Operations. This can include…but is not limited to…EC/ELT strategic initiatives, LRP workstreams, program management on corporate-led campaign(s), event strategy, planning and execution, time-sensitive campaign support (e.g., copyrighting, social media/web, etc.), drafting leadership communications, and other priorities that may arise.

What we look for:

Required

• 10+ years of marketing, finance, operations or general business experience.

• Exceptional organization and project management skills.

• Strong familiarity with lead generation management, marketing and sales funnel process, CRM tools (ideally Salesforce) and Marketing Technology (automation such as Eloqua and Salesforce Marketing Cloud)

• An “ROI mindset” of measuring success and allocating resources according to priorities of the business and optimal outcomes.

• Capable of leading major work threads and initiatives on behalf of VP Marketing and CMO that include building project charters, identifying and engaging stakeholders and working team (i.e., RACI matrix), driving operational cadence, preparing report-out materials and, most importantly, driving to agreed-upon outcomes.

• Energy, initiative, a good sense of prioritization.

• Exceptional verbal and written communication skills, including writing and editing.

• Experience managing both rapid-development short-term assignments and complex long-term projects.

• Ability to build global working relationships and operate successfully in a global, matrixed environment with high-performing teams across groups and at multiple levels.

• Excellent judgment and creative problem-solving skills. Proactive planning on strategy as well as commitment to delivering on execution.

• A proven ability to think internationally and across business units… and the skill to adapt and flex the message and delivery accordingly, as well as to understand the varied needs of the local teams.

• Ability to handle/manage crisis situations and maintain calm “under fire”.

• Bachelor’s degree in related field.

This is a hybrid role based at our Glendale, WI office. Preference is to be in the the office 2-3 days per week.

#LI-Hybrid

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.