Director of Marketing Operations

About Vumedi:

Vumedi is the largest video education platform for doctors worldwide, dedicated to advancing medical education through innovative video-based learning. Our mission is to empower healthcare professionals by providing them with access to the latest clinical knowledge and surgical techniques from experts around the globe. We curate a vast library of high-quality educational content, enabling users to enhance their skills, stay informed about industry trends, and improve patient outcomes. We are headquartered in Oakland, CA, and have additional offices in Minneapolis, MN, and Zagreb, Croatia.

We are looking for a Director of Marketing Operations to own the end-to-end management and optimization of our marketing operations. This role combines deep technical expertise in marketing technology with a proven ability to lead high-performing teams and drive data-informed campaign strategies. The ideal candidate will bring day-one proficiency in marketing automation and campaign operations and will quickly master our internal systems to elevate our marketing capabilities.

What you’ll do:

• Ownership of the Marketing Tech Stack
  • Manage and negotiate relationships and contracts with external vendors, ensuring our tools effectively support our strategic objectives
  • Partner with Product and Engineering to enhance and build new features within the the in-house marketing toolset
  • Collaborate with Product to optimize processes such lead ingestion and IP warming
• Email Deliverability
  • Proactively monitor system, network, reputation, campaign, and ISP performance to detect issues early and identify trends
  • Ensure high inbox placement ratesemail deliverability rates andby monitoring sender reputation (e.g. Sender Score, Gmail Postmaster Tools, etc.), IP health, and domain performance.
  • Diagnose and resolve deliverability issues (ISPs, spam filters, blacklists, bounces, etc.)
  • Set and track deliverability KPIs and manage list hygiene processes
  • Own and improve list hygiene processes 
• Campaign Operations:
  • Manage campaign calendars to align cross-functional teams and ensure optimal timing and execution
  • Oversee the planning, QA, and delivery of on-site, in-app, email and push notification campaigns, ensuring consistency and optimal timing
  • Support Marketing team on A/B test design, execution and analysis
  • Lead the development and implementation of new email/push templates
• Data Analysis & Reporting:
  • Ensure that our cross-functional leadership teams have the data and insights needed to make decisions
  • Own the Marketing Analytics roadmap delivering regular improvements to existing reporting and the development of new dashboards
  • Partner with Analytics to develop and manage the Marketing forecast model
• Building and managing teams
  • Build, mentor, and manage a high-performing marketing operations team, fostering a culture of collaboration, innovation, and continuous improvement
  • Provide coaching and professional development opportunities to team members, helping them grow their skills in deliverability, campaign management, tracking / monitoring, and overall management of an organization’s marketing tech stack
• Process Improvement & Training
  • Create and document standard operating procedures (SOPs) for all marketing operations functions, promoting consistent practices and knowledge sharing across the team.
• Cross-functional Collaboration:
  • Work closely with marketing, product, and engineering teams to align email strategies with overall business objectives.
  • Provide guidance on email marketing practices, engagement strategies, and deliverability-related issues.

Who you are:

• 10+ years of experience in Marketing Operations experience 
• 3-4 years of experience managing ESPs (e.g. Mailgun, SparkPost, SendGrid, Mailchimp, or similar) and familiarity with email deliverability best practices
• 5+ years with marketing automation platforms such as Salesforce Marketing Cloud, Marketo, Iterable, or Braze
• Highly proficient in SQL and experience with analytics platforms and metrics reporting tools such as Tabelau, Periscope, Looker, or Hex
• Strong analytical and problem-solving skills with attention to detail
• Experience in developing and implementing review processes to enhance the quality and efficiencies across teams
• Ability to work cross-functionally and communicate complex technical concepts to non-technical stakeholders.

Preferred Qualifications:

• Experience working in the healthcare, medical education, or related industries.
• Certification in email deliverability or related fields is a plus.

Why Work at Vumedi:

• Career changing opportunity to help build a healthcare startup with an exponentially growing viewership
• Make a direct impact in the growth of the company
• Be a part of a company that is beloved by doctors and improves patient care every day

This is a hybrid role, working 3 days a week (Monday, Wednesday, and Friday) in our Oakland office.

Learn more about Vumedi