Director, Marketing & Communications

Wellth is a pioneering digital health company.

At Wellth, we help people stay healthy by making daily health tasks simple and rewarding. We combine behavioral science with an intuitive user experience that fits seamlessly into people's daily lives, making it easier to build lasting healthy habits. Wellth users earn real rewards for everyday needs like groceries and transportation. Our approach works: we've facilitated over 30 million healthy habits and reduced hospitalization rates by up to 44%, preventing more than 10,000 hospital days. We're not just another digital health company—we're a daily lifeline for patients managing multiple chronic conditions.

About the role

As the Director of Marketing & Communications you will lead strategic initiatives across acquisition, engagement, and retention. In collaboration with the SVP of Marketing & Communications, this role will oversee market positioning, performance marketing, product marketing, and user journey optimization. The ideal candidate will have a proven track record in driving growth, managing cross-functional teams, and executing data-driven strategies to achieve business objectives.

Key responsibilities, include:

• Oversee market positioning, performance marketing, and user journey optimization to achieve strategic goals.
• Collaborate with cross-functional teams, including product, engineering, and operations, to align initiatives with organizational objectives.
• Develop and execute comprehensive marketing strategies across the customer lifecycle to drive acquisition, engagement, and retention.
• Establish and optimize lifecycle marketing frameworks to increase user activation and monthly active users (MAU).
• Drive integrated marketing campaigns to support new product launches, achieving and exceeding enrollment and performance targets.
• Conduct CRM audits to identify opportunities for personalization and targeting improvements, securing cross-functional buy-in to drive implementation.
• Launch and manage innovative incentive programs to accelerate user acquisition and engagement.
• Expand scope to include product marketing, communications, and brand marketing, ensuring seamless coordination and execution of marketing efforts.
• Work closely with engineering and product teams to enhance user experience and conversion rates through targeted strategies.

About you:

• 10+ years in progressive marketing roles across B2B, B2C, or B2B2C environments.
• Demonstrated success in roles with increasing responsibility, including experience in brand marketing, lifecycle marketing, and product marketing.
• Familiarity with healthtech, CPG, or related industries is a plus.
• Bachelor’s Degree in Marketing, Operations, Business Administration, or a related field 
• Strong project management skills, with the ability to prioritize tasks and meet deadlines
• Proficiency in marketing automation systems and CRM platforms, Salesforce and Customer.io  is preferred
• Excellent analytical skills, with the ability to interpret data and derive actionable insights
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Ability to adapt to a dynamic and rapidly changing landscape
• Superior project management skills, driving both creative and technical aspects
• Passionate and energetic with a growth mindset
• Authorization to work in the US

You will enjoy working with us at Wellth.

The benefits of working with us include:

• Flexible working arrangements, supporting strong remote-first practices and tools with the option to work in our excellent gathering space in Marina Del Rey.
• Robust paid time off and generous parental leave program.
• Competitive salary & commission structure.
• Health, dental, vision insurance, and FSA/HSA plans.
• Ability to have a positive impact on people who need it most.
• Support of a highly dedicated team focused on building the future of healthcare.

Location, Remote

Wellth is an equal opportunity employer. We value diversity at our company. We do not discriminate on the basis of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.