Director, Technical Marketing

Who We Are
Founded in 2012 by 3 expert hackers with no investment capital, Trail of Bits is the premier place for security experts to boldly advance security and address technology's newest and most challenging risks. It has helped secure some of the world's most targeted organizations and devices. Our combination of novel research with practical solutions reduces the security risks that our clients face from emerging technologies. Our work helps drive the security industry and the public understanding of the technology underlying our world.
Cybersecurity preparedness is a moving target. Companies like ours are the tip of the spear in the fight against attackers. Our research-based and custom-engineering approach ensures that our client's capabilities are at the forefront of what's available. For companies and technologies that live and die by their security, a proactive, tailored approach is required to keep one step ahead of attackers.
Democratizing security information is essential. As part of our business, we provide ongoing informational support through blogs, whitepapers, newsletters, meetups, and open-source tools. The more the community understands security, the more they'll understand why a company like ours is so unique and valuable.
Role
Trail of Bits seeks a Director of Technical Marketing to lead our marketing initiatives and oversee our technical marketing team. This role will drive our marketing strategy, brand presence, and positioning in the cybersecurity services industry. The ideal candidate will bring extensive experience marketing similar software assurance services such as application security, cryptography, blockchain, and AI/ML. They will be responsible for building programs reinforcing Trail of Bits' position as an industry leader.
The Director of Technical Marketing will be pivotal in shaping Trail of Bits' market presence and growth trajectory. Working closely with our CEO and leadership team, this leader will develop and execute marketing strategies that maintain our high technical standards while expanding our market reach. The role offers an exciting opportunity to build a high-performing marketing function with direct input and collaboration from our technical leadership to ensure our marketing content reflects our deep expertise and industry-leading capabilities.
Reporting: This position will report directly to our CEO
What You'll Achieve

• Develop and execute Trail of Bits' comprehensive marketing strategy, overseeing all initiatives, including content, events, partnerships, and thought leadership.
• Create and manage strategic marketing partnerships with industry players, media outlets, and industry influencers.
• Direct the creation and execution of integrated marketing campaigns showcasing Trail of Bits' expertise, including the development of service-specific one-pagers, technical deep-dives, capability briefs, ROI documentation, and service comparison sheets.
• Establish marketing KPIs and reporting frameworks to measure campaign effectiveness, content management, lead generation, and ROI across all marketing initiatives.
• Develop and execute quarterly marketing plans that align with business objectives, including content calendars, event strategies, and partnership initiatives that showcase Trail of Bits' technical expertise and thought leadership.
• Lead a small marketing team by setting clear objectives, managing workload prioritization, and ensuring alignment with company goals.

What You'll Bring

• 6+ years of experience, specifically in marketing cybersecurity consulting services.
• Proven track record developing and executing successful marketing strategies for professional services organizations.
• Deep expertise in the cybersecurity services landscape, including a demonstrated understanding of service delivery models, market trends, competitive dynamics, and buyer behaviors in security consulting.
• Outstanding written and verbal communication skills, with the ability to translate complex technical security concepts into compelling narratives that resonate with C-level executives, technical leaders, and industry practitioners.
• Extensive experience building and managing strategic partnerships with industry leaders, media outlets, and technology partners, resulting in measurable impact.

The base salary for this full-time position ranges from $190,000 to $240,000, excluding benefits and potential bonuses. Various factors influence our salary ranges, including the specific role, level of seniority, geographic location, and the nature of the employment contract. An individual's specific work location, unique skills, experience, and relevant educational background will determine the final offer within this range. The presented salary range encompasses the starting salaries for all U.S. locations. For a precise salary estimate tailored to your preferred location, please discuss it with your recruiter during the hiring process.
Trail of Bits, Inc. participates in E-Verify, the US federal electronic employment eligibility verification program. Learn more.
Benefits
Benefits, Perks & Wellness
Trail of Bits is our people, not a place. With over 100+ employees working from every time zone across the globe, our remote-first culture is built on autonomy and trust (and backed by smile-worthy benefits) for full-time employees:
Empowered Living:

• Competitive salary complemented by performance-based bonuses.
• Fully company-paid insurance packages, including health, dental, vision, disability, and life.
• A solid 401(k) plan with a 5% match of your base salary.
• 20 days of paid vacation with flexibility for more, adhering to jurisdictional regulations.

Nurturing New Beginnings:

• 4 months of parental leave to cherish the arrival of new family members.
• Our team is global and remote-first. However, if you are interested in moving to NYC, we offer $5,000 in relocation assistance to support your transition.

Work & Life Enrichment:

• $1,000 Working-from-Home stipend to create a comfortable and productive home office.
• Annual $750 Learning & Development stipend for continuous personal and professional growth.
• Company-sponsored all-team celebrations, including travel and accommodation, to foster community and recognize achievements.

Community Impact:

• Philanthropic contribution matching up to $2,000 annually.

Dedication to Diversity, Equity, Inclusion & Belonging (DEIB)
Trail of Bits is a community of innovators, risk-takers, and trailblazers who celebrate individual differences and recognize that unique perspectives make us stronger, smarter, and more successful. We actively seeks applicants who can bring a variety of experiences, perspectives, and backgrounds to the team. We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sex, pregnancy, pregnancy-related condition, sexual orientation, marital status, religion, age, disability, qualified handicap, gender identity, results of genetic testing, military status, veteran status, or any other characteristic protected by applicable law. Our team values diversity in experience and backgrounds-we do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.